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Alexa Schirtzinger
I'm the Director of Content Marketing at Salesforce, where I'm working with a talented team to reimagine the way high-quality content can transform marketing and business development in the tech sector. Previously, I researched new business models for journalism as a Knight Journalism Fellow at Stanford. I'm a former Peace Corps volunteer, ski instructor, and whitewater rafting guide, and a graduate of Dartmouth College and the Columbia University Graduate School of Journalism.
Today, Forbes published a sweeping profile of Salesforce CEO Marc Benioff, dubbing him “Tech’s Mad Genius” and “The Decade’s Top Innovator.” It’s an unusual look inside the busy life of Salesforce’s dynamic leader — and whether you’re a budding entrepreneur or an experienced manager, there’s a lot...
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Sharks have come a long way.
The earliest sharks evolved more than 400 million years ago — before insects, mammals, or dinosaurs.
They survived five mass extinctions and looked pretty weird (image credit: Dorling Kindersley/Getty Images via Discovery.com):
But longevity has made the shark brand...
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If you hang around marketers, you've probably heard them talk about TOFU. You've probably guessed that they're not referring to jiggly soy protein, especially if you've heard them mention MOFU and BOFU in the same sentence.
So what exactly do all these acronyms mean, and why do they matter?
For...
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As Director of Content Marketing at Salesforce, I get a lot of questions about how smaller companies should go about building a content marketing strategy from the ground up.
Usually, my answer surprises people. It seems like the easy answer would be to start a blog, populate it with as much...
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Keith Pearce is VP of Marketing for Service Cloud at Salesforce. An industry veteran who got his start close to 20 years ago at Siemens, he’s a firm believer in the transformative value of great customer service — both to companies and to their customers. Recently, we caught up with Keith to get...
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Check out our latest interactive mini-game, designed to help you create a win-win in your next negotiation. Tap or click to play!
Sales Tip #39: Create a Win-Win
<p>Want more awesome tips? Download our e-book, <b><i><a...
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Delivering great customer service is really, really hard.
Everyone knows it’s important — among today’s hyperconnected, hyperinformed consumers, customer service has surpassed both price and product as the key differentiator among brands. And everyone knows the basic principles of great customer...
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Ready for a fun new content experience? We've adapted some of our best sales tips into new interactive mini-games. Tap or click to play!
Sales Tip #28: Getting Past No
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Want more awesome tips? Download our e-book, 100 Sales Tips for 2016. And if you enjoyed...
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True innovation begins with an exciting new idea, but extends to its execution. And when they succeed, truly innovative ideas have the power to change the world. Here are the 10 things standing in the way of innovation — and how to overcome them....
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