Back to All Stories

Managing billions of customers isn't easy — and no one knows that better than the man charged with delivering toys to billions of children around the world — all in a single night.

In the latest video from the Salesforce Marketing Cloud, the Marketing Cloud team interviewed Mr. Claus himself to see how he optimizes and personalizes the customer journey for the 2.2 billion kids in the world.

In the video, Santa Claus explains how he uses the Salesforce Marketing Cloud to connect with his "customers" in a whole new way.

Check out the latest holiday treat: