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Alexa Schirtzinger
I'm the Director of Content Marketing at Salesforce, where I'm working with a talented team to reimagine the way high-quality content can transform marketing and business development in the tech sector. Previously, I researched new business models for journalism as a Knight Journalism Fellow at Stanford. I'm a former Peace Corps volunteer, ski instructor, and whitewater rafting guide, and a graduate of Dartmouth College and the Columbia University Graduate School of Journalism.
Consider this: In your job, whatever role or industry you may occupy, you have a moral imperative to create value. Then take that a step further: you also have a moral imperative to capture the value you create.
That's how Anthony Iannarino, the CEO and founder of B2B Sales Coach...
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Can you believe it? Day 2 is already drawing to a close and we're almost halfway through the four-day adventure that is Dreamforce. But before you head off to the Dreamforce Gala and dance the night away with Bruno Mars, here are the 5 major highlights from today, in case you missed it.
The...
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One of the highlights at Dreamforce '14 included an appearance by former U.S. Secretary of State Hillary Clinton, in discussion with World Economic Forum Founder and Executive Chairman Klaus Schwab.
Schwab started by recalling when he first met Salesforce CEO Marc Benioff, back when the...
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If you're not yet convinced that Dreamforce is about a lot more than technology, consider the panel that started with a real, live fashion show.
Lisa Hammitt, VP of Marketing for Community Cloud, led the panel, which focused on how the fashion industry is poised to define the intersection of...
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In case you missed it, today marks the beginning of Dreamforce '14 — and, in addition to all the happy hours, breakout sessions, keynote speakers, philanthropy, and concerts, that means product launches.
One of those includes Wave, the Salesforce Analytics Cloud.
It’s analytics for the rest of...
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Sunday marked the unofficial beginning of Dreamforce '14, with a schedule of pre-conference activities that included an inspiring panel of leading women in technology.
The panel, led by Salesforce SVP of Partner Programs Neeracha Taychakhoonavudh, featured a stellar lineup:
Brooks McCorcle,...
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We've been covering Dreamforce on our blog for months now, and working on it since the day last year's Dreamforce ended. So now that it's almost time for Dreamforce '14, we wanted to give you a quick refresher on everything you need to make the most of your experience!
1. Be...
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“I’m a problem-solver, and I like a challenge,” Kristen Putikka says. It could be the understatement of the year.
In college, when she couldn’t afford a computer, she used spare parts to build her own. Last year, when she joined a company where no one really knew how to use Salesforce, she taught...
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Forgive me if I seem overly excited, but today marks an exciting new chapter in the Salesforce Blog: user surveys!
Well, one survey, really. We want to check in with you about your experience with our blog. Your feedback will help us create smarter, newsier, better content that (we hope) is...
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