Dec 12, 2014 By Alexa Schirtzinger

Salesforce Ranks #10 Among Top 50 Content Marketers

in Cloud, Featured, Marketing, News, Social

This week, content marketing company Kapost released its list of the Top 50 Content Marketers — and Salesforce came in at #10. That's a big jump: Salesforce ranked #39 last year and did not make the list in 2012.

"We've worked hard over the past year to make our content useful and interesting to our customers and community," says David B. Thomas, Senior Director of Content and Engagement at Salesforce. "We've built a strong team of brand journalists who work closely with our business unit leaders and campaign teams, and work hand-in-hand with our social media engagement team. Recognition like this from Kapost is further evidence — along with the leads we're generating — that our approach is working."

Here's what Kapost had to say about our content marketing efforts:

Salesforce content is prized by the marketing community. Their impressive library of eBooks, whitepapers, webinars, blog posts, and videos examine the latest developments and best practices in social media, CRM, marketing automation, email marketing, and analytics.

Salesforce engages and connects their customers through the Salesforce Success Community, where users can browse how-to guides and toolkits, ask questions, and collaborate in real time.

Content is the connective tissue between buyers and sellers and between different departments. It's the primary means of communication now that the buyer has wrested control of the sales cycle. Salesforce clearly gets this. Their content is dedicated to attracting and engaging customers early in their journey, serving them with insights and stories that serve the buyer's needs and not just their products needs. And as their set of solutions has grown, they've scaled their efforts across a growing number of audiences, each with their own interests. That's why they've made the Kapost 50 this year.

LinkedIn scored the #1 spot; according to Kapost, the business social network "leads the social media industry in content, and has successfully established themselves as the most important publishing platform for professionals."

To calculate the rankings, brands were awarded points in the following categories: