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State of the
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Discover the trends shaping the
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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Sep 27, 2021 By Salesforce

Why Mindset Matters. How Sales Leaders Can Go From Good to Great

A positive and authentic sales mindset will absolutely increase sales according to sales leader and contributor to our 21 Pro Tips for Sales Leaders e-book, Charmaine Keegan. Here’s how.... Read More

Sales, Sales Strategies, Leadership, Leadership Insights, E-Books, Practical Tips

Sep 24, 2021 By Salesforce

Meet the Salesforce Trailhead Characters and Welcome Our Newest Character, Brandy the Fox

Meet the Salesforce mascots that make our technology friendly. You’ll recognise some of these characters already and we’d like to welcome a new one to the fold – Brandy the Fox. Marketers especially are going to be happy to meet her!... Read More

Salesforce Culture

Sep 23, 2021 By Ryan Robertson

Disrupting Pest Control: Using Technology to Iron out the Bugs

Ryan Robertson, co-founder and CEO of Bittn, shares how their 21st century customer service allows them to outsmart bugs and their competition.... Read More

Customer Service, Customer Experience, Service, Trailblazer Story

Sep 22, 2021 By Salesforce

5 Ways to Make Zero-Regret Tech Decisions

Aligning your tech strategy with your business strategy is more critical than ever, as customers increasingly demand digital innovation – but not at the cost of their trust. Discover five tips for making tech choices you won’t regret.... Read More

IT, Digital Transformation, Practical Tips

Sep 21, 2021 By Tara Ridley

Salesforce Economy Set to Generate $1.6T USD in New Revenue and Over 9M New Jobs by 2026 – Study Reveals

Just published: IDC study reveals that Salesforce economy is set to generate $1.6 trillion USD in new revenue and over 9 million new jobs by 2026. Read for more awe-inspiring stats.... Read More

Research

Sep 20, 2021 By Salesforce

How RACV Is Driving the Future of Customer Experience in Insurance

Customer expectations in insurance have transformed in recent years. Leaders from RACV share how they’re capitalising on this momentum to create amazing experiences that build loyalty and trust.... Read More

Financial Services, Customer Experience, Customer Service, CRM, Research, Trailblazer Story

Sep 16, 2021 By Paul Zahra

Australian Retailers Association’s CEO on the Retail Industry’s Silver Lining

Retail is being challenged to evolve by the day, as is the relationship between company and consumer. Australian Retailers Association CEO Paul Zahra shares his thoughts on how the industry is keeping up.... Read More

Retail, Retail Insights

Sep 15, 2021 By Salesforce

Infographic: 5 Ways Marketing Is Changing in Australia and New Zealand

Marketing is rapidly changing, both globally and in Australia and New Zealand. And each country has their own unique approaches. See the infographic to find out the local and global trends that matter most.... Read More

Marketing, Research, Infographics

What Does Small Business Success Mean in 2022 and Beyond? 2500+ Leaders Reveal Insights

Sep 14, 2021 By Merlin Luck

New Research: How Small Businesses Are Turning Today’s Challenges Into Tomorrow’s Resilience

The 5th edition of our Small and Medium Business Trends Report is here, with crucial insights into the role of tech, local community and building trust with employees.... Read More

Small Business, Research

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