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How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Aug 26, 2021 By Megan Petersen

Where Are They Now? 5 A/NZ Golden Hoodie Recipients Touch Base

5 Aussie and Kiwi Golden Hoodie recipients remember their experience and share what they’ve been doing since receiving their Golden Hoodie.... Read More

Trailblazer Story, Customer Success

Aug 25, 2021 By Stuart Ward

How to Make Personalisation Part of Every Financial Services Experience

Personalisation in financial services is quickly becoming a must have. Salesforce’s Stuart Ward draws on insights from new research to discuss how banks and insurers can use data and technology to create the personalised experiences customers crave.... Read More

Financial Services, Research, Digital Transformation, Personalization, Customer Experience

Aug 24, 2021 By Salesforce

Dreamforce 2021 Is Coming: Here’s What You Need to Know

Dreamforce is back and more innovative and exciting than ever in 2021. Get a taste of what you can expect — think Trailblazers, innovators, industry leaders and more. Find out how to sign up to Salesforce+ so you can immerse yourself in all the action, wherever you’re tuning in from.... Read More

Dreamforce

Aug 19, 2021 By Pip Marlow

How Businesses Can Really Support Women in STEM

We’ve known for a long time about the need for gender diversity in STEM, but never has the ‘why’ been so clear. Here Pip Marlow, CEO of Salesforce ANZ / ASEAN shares her thoughts on how businesses can create a culture to support women in STEM.... Read More

Equality, Leadership Insights, Leadership, CEO

Aug 18, 2021 By Merlin Luck

How SMB Trailblazers Optimise Everything When There’s No Time for Anything

Strategic, big-picture thinking has become essential for growth, particularly the smart use of tech to streamline and automate time-consuming processes. Find out how these small businesses bought themselves time and resources.... Read More

Small Business, Digital Transformation

21 Pro Tips: Deep insights from sales superstars

Aug 17, 2021 By Ian McAdam

21 Pro Sales Tips: Deep Insights From Trailblazing Sales Leaders

In 2021 sales itself has become a more collaborative experience - we are all learning from customers, partners and sales experts along the way. Ian McAdam explores how sales leaders skill up their team, scale up their processes and speed up their revenue.... Read More

E-Books, Sales, Sales Strategies, Practical Tips, Leadership Insights

Aug 16, 2021 By Megan Petersen

5 Things I Wish I Knew Before Becoming a Salesforce Architect

Dreaming of becoming a Salesforce Architect? We picked the brains of two established architects to find out what they wish they knew at the start of their architect journey.... Read More

Trailblazer Story, Practical Tips

84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

Aug 12, 2021 By Salesforce

88% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

The latest State of Marketing report reveals insights on the future of marketing from 8,200 marketers around the world. Here, we recap the five key takeaways.... Read More

Marketing, Research

Aug 11, 2021 By Salesforce

4 Fintechs Using Digital Innovation to Disrupt the Status Quo

In today’s financial services landscape, personalisation and great digital experiences are becoming a must to stay competitive. Here’s how four fintechs are challenging the status quo and raising the bar to meet new customer imperatives.... Read More

Customer Experience, Digital Transformation, Financial Services, Omni-channel, Personalization

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