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State of the
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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Dec 15, 2017 By Stuart Ward

Salesforce Financial Services Cloud for Retail Banking: Helping banks achieve customer-centricity

We’re excited to unveil Salesforce Financial Services Cloud for Retail Banking, which will help banks achieve customer-centricity and unlock their full power.... Read More

Financial Services Cloud, Retail

Dec 13, 2017 By Adrian Towsey

5 signs your small business isn’t ready for changing customer expectations – and what to do about it

SMBs list changing customer expectations as the top future business threat. But this isn’t a trend on the horizon, it’s happening now. Is your business ready?... Read More

Customer Experience, Customer Satisfaction, Small Business

Dec 12, 2017 By Salesforce

How Customer-Centricity Drove 400% Growth for Luxury Escapes

Luxury Escapes is Australia’s fastest growing travel business and has just topped AFR’s 2016-17 Fast Starters List. How? Customer-centricity.... Read More

Customer Success, Customer Experience, Guest Blog, Customer Story

Dec 11, 2017 By Tony J Hughes

How to truly drive sales productivity

I sat down with Sara Varni, Senior Vice President of Marketing, Sales Cloud, Salesforce at Dreamforce to find out her top tips for supercharging sales productivity.... Read More

Customer Satisfaction, Sales, Sales Cloud, Sales Strategies, Guest Blog

Dec 08, 2017 By Jeremy Smith

Social media doesn’t have to be hard for small businesses – here’s why

Social media is a missed marketing opportunity for most small businesses, with many daunted by the platform. Here’s seven tips to make social media easier.... Read More

Marketing, Social Media, Social Media Marketing, Social, Small Business

Dec 07, 2017 By Megan Petersen

Graduate to Trailblazer in 2 years: Q&A with Alex Crossan

Alex Crossan only graduated in 2014, but is already blazing a trail. He shares his story and how Trailhead has been instrumental in his career trajectory. ... Read More

Trailblazer Story, Careers, Developer, Community

Dec 06, 2017 By Stephen Casey

Salesforce Partners: 6 takeaways from Dreamforce 2017

For Salesforce Partners, Dreamforce is a chance to learn from industry visionaries, product experts and global leaders who can help transform businesses.... Read More

Customer Success, Dreamforce, Events, Partner, Partners

Dec 04, 2017 By Stephanie McCredie

What award-winning customer service looks like

Leading organisations share the fundamentals of award-winning customer service, and the initiatives they’ve put in place to improve the customer experience.... Read More

Customer Experience, Customer Service, Service Cloud, Service

Dec 01, 2017 By Salesforce

Social listening: Discover the content your customers want

Social listening is key to understanding your customers. It allows you to provide better service, gather sales leads and learn how to engage your audience.... Read More

Marketing, Social Media, Social Media Marketing, Social, Online Community

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