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From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Apr 05, 2016 By Sassoon Grigorian

Salesforce Backs New Entrepreneur Visa

From this November, Australia may be granting visas to the next Mark Zuckerberg, Larry Page, Steve Jobs or Marc Benioff under the new Entrepreneur Visa, announced as part of the National Innovation and Science Agenda. ... Read More

Innovation

Apr 01, 2016 By Salesforce

World Tour Melbourne: The Perfect Day for Small Businesses

As a small business owner, you can’t afford to spare a minute. So if you are going to step away from the business for a whole day to invest in knowledge - that day has to be perfect! ... Read More

Small Business, Customer Success, Customer Service, Marketing, Sales, Innovation

Mar 31, 2016 By Lee Hawksley

We’re Marketers Not Magpies: Why Marketers Shouldn’t Jump At The Latest Shiny Thing

Every year, marketers jump on the bandwagon of what the latest and greatest thing will be in marketing; at the moment if you don’t jump on Snapchat within 12 months you’ll be dead in the water. In this opinion piece, Lee Hawksley... Read More

Marketing, Social Media, Digital Business

Mar 30, 2016 By Jeremy Smith

World Tour Melbourne: A Marketer’s Perfect Day

From beacon marketing to augmented and virtual reality, there has never been a more exciting time to be in marketing. Technology has opened up a fire hose of new possibilities for marketers to drink from. Question is, how to prioritise these new opportunities?... Read More

Marketing, Customer Success, Digital Business, Events

Mar 24, 2016 By Salesforce

Gender Diversity: The Business Transformation We Should All Be Paying Attention To

Achieving equality for all is one of the greatest challenges that we will face in our lifetime. This is a battle that cannot be won by one company, one leader or any one community. It’s a challenge that every business leader must address. ... Read More

Leadership

Mar 22, 2016 By Thomas Karemacher

Research Reveals How SMBs Use Digital to Engage Customers

Small businesses across Australia and New Zealand must adopt a digital strategy or risk losing revenue, according to a new report from Deloitte Access Economics (March 2016 release date).... Read More

Small Business, Digital Business, Customer Service

Mar 18, 2016 By Kevin Doyle

Salesforce Q3 Advertising Index Highlights Instagram Media Costs In Australia

In our Q3 2015 Salesforce Advertising Index, we aggregated the performance of Facebook, Instagram, LinkedIn, and Twitter ads across more than two trillion ad impressions and 200 billion ad engagements managed and here are the results... Read More

Marketing, Marketing Cloud

Mar 10, 2016 By Salesforce

5 Changes Small Businesses Can Make to Increase Their Revenue

These simple business rules, unearthed in the ‘SMBs in the digital race for the customer’ report from Deloitte Access Economics, will help you actively engage your customers online and start reaping the revenue benefits.... Read More

Small Business

Mar 09, 2016 By Scott Gassman

Have a Look Inside the all New Salesforce Files Connect for Box

I am a big believer in the ability for organisations to grow and adapt and the pace that the market requires, and so it’s why I am very excited to give you a behind the scenes look into Salesforce Files Connect for Box which I can only describe as a “Plug-n-Play Integration” to Salesforce.com... Read More

News, Techtalk, Innovation

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