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State of the
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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Feb 01, 2021 By Salesforce

The future of government

New research from Intermedium discusses the seven key drivers of digitisation and transformation across the public service.... Read More

Public Sector, Digital Transformation, Infographics, Research

Jan 27, 2021 By Salesforce

5 SMB Trailblazers Share How They Are Preparing for Future Growth

As lockdowns ease and small businesses look for growth in 2021, five SMB Trailblazers share their insights and advice for future-proofing, visibility and more.... Read More

Small Business, Trailblazer Story, Infographics, Research

Jan 14, 2021 By Salesforce

Infographic: How sales reps are staying at the top of their game

When COVID-19 hit, the sales landscape changed – possibly forever. Here’s how sales reps around the world adapted to new ways of working, and how they feel about their future in the new normal.... Read More

Sales, Sales Strategies, Sales Cloud, Research, Infographics

Nov 19, 2020 By Salesforce

Infographic: Why Sales Ops Is Becoming More Strategic

With 85% of Australia and New Zealand professionals agreeing that sales ops is becoming increasingly strategic, we look at what has changed in the past year that has seen them become the new sales hero.... Read More

Sales, Sales Cloud, Research, Digital Transformation, Infographics, Sales Strategies

How to achieve customer personalisation with Koda Capital

Nov 02, 2020 By Salesforce

Koda Capital’s Dos and Don’ts for Personalisation

We spoke with small business Trailblazer Andrew Rutherford from Koda Capital to find out his dos and don’ts to personalising the customer experience.... Read More

Customer Story, Customer Success, Infographics, Marketing, Small Business, Digital Marketing, Customer Experience, Personalization

Oct 14, 2020 By Salesforce

Infographic: Business Leaders on Building and Preserving Trusted Relationships

Business resilience is a journey. See how four Trailblazers are navigating the new norm, building trust, reopening safely, communicating quickly and enabling work from anywhere.... Read More

Work.com, Reopen Safely, Leadership Insights, Customer Success, Infographics, Trailblazer Story

State of Marketing 2014-2020: four years of marketing trends

Aug 21, 2020 By Salesforce

State of Marketing 2016-2020: four years of marketing trends

We’re taking a look back at what marketing leaders have told us about their challenges, priorities and metrics over the past four years of State of Marketing research. Let’s see what’s changed, and look to the future.... Read More

Marketing, Artificial Intelligence, Infographics, Research

Aug 07, 2020 By Stephanie McCredie

Account-Based Marketing: Automation, Roles and More

Nine out of 10 B2B marketers have an account-based marketing program, and 65% of those in Australia and New Zealand are less than five years old. Here, we’re sharing insights into ABM budgets, cross-functional collaboration, and the roles and team structure that make ABM work.... Read More

Research, Account-Based Marketing, Collaboration, Marketing, Marketing Automation, Infographics

Jul 07, 2020 By Salesforce

Infographic: In Marketing, Can We Achieve What We Can’t Measure?

ANZ marketing leaders shared their insights for the latest State of Marketing report – and told us their top priorities, metrics and more.... Read More

Marketing, Research, E-Books, Infographics

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