When COVID-19 hit, the sales landscape changed overnight. While some of these changes felt like they might be temporary, as restrictions ease in some places and tighten in others, it’s becoming clear that selling is likely changed forever. 

Sales reps around the world had to rapidly adopt new methods to work around lockdowns and travel restrictions. In some cases, this meant learning new skills and techniques; for others, it meant finding ways to improve on existing processes. 

In the midst of the pandemic, we surveyed 1,500 sales reps from around the world for our latest State of Sales research report to find out how they are adapting to the new normal. 

Here are the top insights and trends that show how sales reps are staying at the top of their game.

 

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