Paul Zahra

Paul Zahra is CEO of the Australian Retailers Association.

Apr 08, 2019 By Chris Jordan

The New 3Ps Of Marketing: People, Personalisation And Privacy

The Salesforce State of Marketing report dives deep into how to make your marketing go above and beyond, by centering customer experience to keep up with the ways data sharing is constantly changing. Here are the new three Ps to achieving marketing success in 2019. ... Read More

Marketing, Marketing Personalization, Data Management, Marketing Automation

Apr 03, 2019 By Salesforce

Trends, Priorities And Challenges In APAC Marketing

The 5th annual Salesforce State of Marketing report tracks marketing trends, priorities and challenges. Here’s how ANZ, India and Singapore marketers stack up. ... Read More

Marketing, Artificial Intelligence, Marketing Automation

Apr 02, 2019 By Salesforce

How Executives Can Deliver Scalable Success With AI and Emerging Tech

11% of organisations have an AI strategy, but that will increase to 74% by 2021. Here’s how leaders can build scalable success on emerging technology.... Read More

Artificial Intelligence, IoT, Digital Transformation, Customer Success

Mar 29, 2019 By Robert Wickham

Building Trust With Technology: AI, Innovation and Ethics

As incredible AI technologies enter the market, they bring new possibilities for businesses and individuals. The challenge is balancing these possibilities with ethics.... Read More

Artificial Intelligence, Techtalk, Innovation

Mar 28, 2019 By Salesforce

The New Breed Of Sales Professionals: Part 3

What we buy is driven by our emotions and impulses, rather than logic. So, what does that mean for a modern salesperson?... Read More

Sales, Sales Strategies, Practical Tips, Customer Journeys

Mar 27, 2019 By Tamara Klink

Acrobatics, Accounting and Advocacy: A Salesforce Career Story

Tamara Klink shares how working at Salesforce allows her to pursue her ambition of being an inspiration to young women in tech. ... Read More

Salesforce Ohana, Careers, Community, Equality

Mar 27, 2019 By Salesforce

Salesforce AI Research Team Expands To Singapore

The Salesforce research team has just expanded to Singapore – a natural choice for an AI and innovation hub with its diverse talent and world-class universities.... Read More

Research, Artificial Intelligence, Einstein

Mar 20, 2019 By Kevin Doyle

Real-time engagement: Marketers’ #1 priority and challenge

The latest State of Marketing report has found the top priority and challenge for marketers today is one and the same: engaging with customers in real-time.... Read More

Marketing, Customer Experience, Customer Journey

Mar 19, 2019 By Salesforce

6 Steps for Lightning Migration Success

Trailblazer, #AwesomeAdmin and Golden Hoodie recipient Heidi Prowse outlines her roadmap to success for migrating from Classic to Lightning Experience.... Read More

Community, Trailblazer Story, Lightning, Practical Tips

Watch the best of Salesforce World Tour Sydney 2022 on Salesforce+.

Editors' Picks

INFOGRAPHIC

Salesforce.com/au

Get a monthly round-up of our top blogs straight to your inbox.

Paul Zahra

The New 3Ps Of Marketing: People, Personalisation And Privacy

Trends, Priorities And Challenges In APAC Marketing

How Executives Can Deliver Scalable Success With AI and Emerging Tech

Building Trust With Technology: AI, Innovation and Ethics

The New Breed Of Sales Professionals: Part 3

Acrobatics, Accounting and Advocacy: A Salesforce Career Story

Salesforce AI Research Team Expands To Singapore

Real-time engagement: Marketers’ #1 priority and challenge

6 Steps for Lightning Migration Success

Editors' Picks

How customer service changed in 2020

CRM 101 for sales leaders

3 years of customer engagement trends

Americas

Europe, Middle East, and Africa

Asia Pacific