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5 Ways Sansiri Creates a Cohesive Customer Journey

Nov 29, 2021 By Nichola Palmer

5 Ways Sansiri Creates a Cohesive Customer Journey

Thailand-based property developer Sansiri is using digital marketing transformation to create a cohesive customer journey.... Read More

Customer Journeys, Customer Experience, Customer Engagement, Trailblazer Story, Marketing, Marketing Personalization

4 Disciplines to Put Organisations on the Path to Customer Centricity

Nov 23, 2021 By Pierce Quek

4 Disciplines to Put Organisations on the Path to Customer Centricity

Not all digital transformation projects deliver their targeted outcomes. Here’s what you can do to ensure your project transforms customer experiences.... Read More

Digital Transformation, Trailblazer Story, Customer Engagement, Customer Experience

Case Swarming With Slack: How Salesforce Support Delivers Better, Faster Case Resolution

Nov 17, 2021 By Jim Roth

Case Swarming With Slack: How Salesforce Support Delivers Better, Faster Case Resolution

Case swarming helps service teams scale collaboration and customer satisfaction. Learn how Salesforce’s own support team transformed with Slack.... Read More

Service Cloud, Customer Satisfaction, Customer Experience, Customer Engagement, Service

How PLDT Global Personalises Customer Care Using Heroku

Nov 12, 2021 By Nichola Palmer

How PLDT Global Personalises Customer Care Using Heroku

Learn how PLDT Global has unlocked its customer data to up level customer care. ... Read More

Customer Experience, Customer Service, Customer Engagement, Trailblazer Story, Service

Introducing the Last Guide You’ll Ever Need on How To Sell

Oct 28, 2021 By Salesforce

Introducing the Last Guide You’ll Ever Need on How To Sell

Introducing our How to Sell Guide, a collection of strategic advice and tactical tips from sales experts from across the ASEAN region.... Read More

Sales, Thought Leadership, Customer Engagement

Why It’s Time To Redefine Customer Experience in Financial Services

Oct 20, 2021 By Andrew Brandman

Why It’s Time To Redefine Customer Experience in Financial Services

The financial services industry needs to get more personal with customers in order to excel in the new normal. Here’s why. ... Read More

Financial Services, Customer Experience, Trailblazer Story, Customer Engagement, Personalization

How to Scale Your Customer Service with Chatbots

Oct 14, 2021 By Salesforce

How To Scale Your Customer Service With Chatbots

Read about how to use customer service chatbots to handle simple tasks and free up your service teams to work on more complex problems.... Read More

Customer Service, Artificial Intelligence, Service, Customer Engagement, Customer Experience

Hyper-Personalisation Made Easy With Salesforce and MuleSoft

Oct 05, 2021 By Salesforce

Hyper-personalisation Made Easy With Salesforce and MuleSoft

With clicks, not code, MuleSoft can integrate applications and legacy systems into Salesforce CRM to create a single source of truth.... Read More

Personalization, CRM, IT, Customer Experience, Customer Engagement

5 Ways a CRM Can Help Financial Services Close the Personalisation Gap

Sep 27, 2021 By Sonny Santos

5 Ways a CRM Can Help Financial Services Close the Personalisation Gap

Digital technologies such as CRM for financial services are key to creating personalised experiences in banking and insurance. ... Read More

CRM, Financial Services, Personalization, Customer Engagement

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