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The Basics Of CRM, For Dummies

Data-Driven Marketing: How to Spend Less and Deliver More

Real Trailblazer Stories to Inspire You

July 9, 2021 By Salesforce UK

Mars’ Secret to Improving Their Supply Chains? Analysing Data

We were delighted to welcome Deepak Jose, Head of Business Strategy and Advanced Analytics at Mars, to our recent Innovate Together event, to discuss Mars’ success in harnessing data and analytics to improve their supply chain and increase profits. More than ever, supply chains need to be... Read More

Digital Transformation, Consumer Goods, Commerce, B2B Commerce

July 7, 2021 By Samuel Baleera

Rethinking the Possible to Create a More Sustainable Future

This year at Salesforce Live: UK & Ireland we focused on sustainability, delivering inspiring content and giving back to our community, all in a setting that embodied our values. Here’s how we brought sustainability to life at the event.... Read More

Sustainability, Business as a Platform for Change, Events

July 5, 2021 By Salesforce UK

How Data and Digitisation Powers Simplification, Even for Regulated Industries

Arman at LendInvest (a non-bank mortgage lender and investment platform) shared how they have successfully used their data and market expectations in accordance with the regulators to fulfill their mission to be a digital-first company with a seamless customer experience. ... Read More

Financial Services, Digital Transformation, Customer Experience, Customer Engagement

July 5, 2021 By Salesforce UK

How to Write a Business Plan: In 9 Steps

When setting up a small business, it can be much easier when you have a clear idea of where you want to go, and the measurements of success along the way. A solid business plan is a critical tool for steering the ship, and this blog provides a template for small businesses to make use of. ... Read More

Small Business, Sales, Startups, CRM

July 2, 2021 By Salesforce UK

From Bricks to Clicks in Retail: Engaging with Customers in a Digital-first World

After 12 months of disruption for retail, physical stores are reopening – eagerly, but with caution. Businesses are still adapting, with many changed forever. That’s no bad thing when retailers which previously relied on in-person experiences have seen year-on-year online revenue growth of up to... Read More

Customer Engagement, Digital Transformation, Retail, Commerce

June 30, 2021 By Salesforce UK

Grow Business and Professional Services Digitally: With the Power of Human Connection

At Salesforce: Innovate Together we were joined by Stephen Gee, Chief Revenue Officer, GDS Group. This global event-management company provides business leaders with intelligence to make better decisions.... Read More

Digital Transformation, Customer Experience, Customer Engagement

June 28, 2021 By Salesforce UK

Financial Services in the New Normal: Experience Is the Product

At our celebration of digital innovation, Innovate Together, we heard from successful leaders on how to deliver amazing customer experiences beyond products and services. ... Read More

Customer Experience, Digital Transformation, Financial Services

Digital-first in Broadcasting: How to Manage the Opportunities and Risks Coming Your Way

June 23, 2021 By Vicky Nisbet

Accelerate to a Digital Future: Managing Opportunity and Risk in the Broadcasting Industry

Channel 4’s CEO, Alex Mahon, recently joined us at Salesforce: Innovate Together. We had an insightful conversation, discussing the seismic shifts in viewing habits accelerated by pandemic lockdowns, and the evolution of a decade of explosive growth in video streaming. ... Read More

Customer Experience, Digital Transformation

June 16, 2021 By Paul Richardson

Keeping Possession: Becoming a Sports Rights Platform

Data is serious business. When money, assets, and identity are involved, everyone from payment providers to investment banks do their utmost to ensure all of the right checks, compliance, and security features are in place.... Read More

Customer Engagement, Data Management, B2C Marketing, Digital Transformation

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