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The Basics Of CRM, For Dummies

Data-Driven Marketing: How to Spend Less and Deliver More

Real Trailblazer Stories to Inspire You

November 4, 2022 By Grace Meldrum

Inflation Could Curb Peak Season Spending — Keep Shoppers Happy With Excellent Service

A labour shortage, inflation, and ongoing supply chain challenges are set to make the holiday season less festive for retailers and consumers alike. How can your business stand out when shoppers are buying fewer gifts? By providing customer service they can rely on.... Read More

Customer Service, Customer Engagement

October 31, 2022 By Grace Meldrum

Shoppers Are Budget Conscious This Peak Season — Use Data To Turn Holiday Browsing into Buying

Did you know 73% of customers expect companies to understand their unique needs and expectations – a 7-point rise in just two years? Keep those numbers in mind this holiday, retailers, because they could affect your revenue and growth.... Read More

Customer Engagement, Retail

September 13, 2022 By Salesforce UK

Salesforce updates its Data Processing Addendum to incorporate new UK data transfer requirements

At Salesforce, privacy and security of customer data is our top priority. As part of this commitment, we strive to offer our customers the tools they need to meet their regulatory requirements.... Read More

Customer Engagement, Future of Work

May 26, 2022 By Siddharth Gupta

Powering Co-existence of Franchise and Agency Model in the Automotive Industry

Salesforce Customer 360 offers modularity and flexibility just like LEGO® blocks which allow OEMs to test new go to market strategies and take data driven decisions while operating their existing processes in parallel.... Read More

Customer Experience, Sales, Customer Engagement

March 25, 2022 By Sean Catlin

Simplify Customer Care in Financial Services with AI and Automation

Learn how AI and automation give service leaders working in the financial services industry the tools to create next generation customer experiences... Read More

Financial Services, Customer Service, Artificial Intelligence, Customer Engagement

March 9, 2022 By Rebecca Mackenzie

Improve Workforce Engagement and Customer Satisfaction

Contact centres in Europe are turning to technology to improve the employee and customer experience. Read on to see how workforce engagement drives customer satisfaction, and discover what technologies are up next.... Read More

Customer Satisfaction, Customer Engagement, Customer Service

March 3, 2022 By Sean Catlin

The Strategy for Managing Exponential Complexity? Simplicity

How customer service leaders in Financial Services are tackling disruptive forces with game changing technology ... Read More

Customer Engagement, Financial Services, Customer Service

February 15, 2022 By Stuart Mills

Is It Time to Re-Imagine How We Define Experience?

Digital transformation is happening at such speed that ‘time served’ isn’t always a good measure of competency, yet businesses traditionally look for new candidates who have several years experience in their field. ... Read More

Leading Through Change, Thought Leadership, Customer Engagement

February 3, 2022 By Salesforce UK

Why Collaborative Ecosystems Can Nurture Innovation and Deliver Great Customer Experience

The most successful businesses to do this are those that create extended, partner-inclusive ecosystems designed for sharing information across lines of business, and other companies. Collaboration is, it seems, a competitive advantage.... Read More

Customer Engagement, Thought Leadership

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