So what is CRM? In this guide we'll discuss what customer relationship management is, where it comes from and how it helps you connect with your customers...
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As Vincent Keaveny, Lord Mayor of the City of London, looks to further accelerate the tech economy in the UK, he visited Salesforce Tower in San Francisco to discuss how Salesforce can have an impact and power that growth. ...
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What is a customer data platform and what can it do for your business? Learn about CDPs and how they help deliver personalised experiences in our guide....
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What does becoming a data-driven organisation involve? Well, it isn’t just about gathering more data. It’s about creating a data-driven culture where data becomes integral to every decision, department, and process. ...
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This blog lays out how you can get more from your investment with Salesforce and sets out best practices on how to be successful at making sure your investment realises meaningful value back into your business....
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Want to know more about relational databases? We outline their benefits and features. Plus, we explain how Salesforce uses a relational database in its CRM....
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Confused about what an ERP system is? We explain what an ERP is, the difference between ERP and CRM, and the benefits of integrating an ERP with Salesforce....
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And as we move to a more digitally connected way of working, knowing how to maximise high-value data analysis, insights and visibility will be essential for business growth....
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