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The Basics Of CRM, For Dummies

Data-Driven Marketing: How to Spend Less and Deliver More

Real Trailblazer Stories to Inspire You

July 22, 2021 By Peter Scott

Turning Customer Loyalty into a Differentiator

One of the biggest changes we’ve seen over the last 18 months is around how consumers engage with businesses. As the COVID-19 pandemic has progressed, people have changed their shopping behaviours, basing their buying decisions on convenience and availability.... Read More

Customer Engagement, Customer Experience

July 21, 2021 By Philip Neal

The Five Future-Shaping Trends High Tech Companies Need to Know

Businesses in high tech industries have always been experts in what they do, but the constantly changing tides of the ‘next normal’ will demand a new focus - an expertise in people.... Read More

Customer Experience, Customer Engagement, High Tech

July 20, 2021 By Damien Devlin

The Future of Work Lies In Building Digital Talent

The future of work will be built on a suite of digital collaboration tools that enable employees to work and support their peers from any place, at any time – and those same employees need the right skills to build connections at a distance while taking ownership of their own work-life balance. ... Read More

Future of Work, Collaboration, Corporate Culture

July 19, 2021 By Melis Unsal

D2C Ecommerce Is Driving Growth in the Age of the Customer

B2B and B2BC organisations are turning to ecommerce to keep up with their customers. Read Forrester Consulting’s latest report to see how D2C can help businesses drive revenue, build customer engagement and nurture agility.... Read More

B2B Commerce, Digital Transformation, Commerce

July 16, 2021 By Koser Khan

Meet Kaelan, Salesforce Marketing Champion, 5x Salesforce-Certified Trailblazer, And Awesome Athlete

Kaelan Moss is a Marketing Cloud Programme Director at Revolent. We caught up with Kaelan to find out about his career story and what it means to be a Salesforce Marketing Champion. ... Read More

Marketing, Trailblazer Story

July 14, 2021 By Laura McGrath

Introducing Marketing Cloud for Nonprofits to Provide Stronger Digital Engagement for Supporters

Salesforce.org, a dedicated social impact centre of Salesforce, just announced Marketing Cloud for Nonprofits that gives nonprofits of all sizes the tools needed to quickly and easily build constituent-first communications fast.... Read More

Marketing, Not for Profit

swot analysis example small business, swot analysis for small business

July 13, 2021 By Salesforce UK

How to Perform a SWOT Analysis for Your Small Business

Conducting a SWOT analysis for small business helps SMEs overcome challenges and seize opportunities. Read on to see how. ... Read More

Small Business, Strategy, Startups, SMB Spotlight

July 13, 2021 By Clare Brown

The Future of the Water Industry Lies In Customer-Centred, Data-Rich Initiatives

In a time where customer expectations around digital experiences are defined by technology companies, it’s vital that the water industry rethinks how they engage with their customers.... Read More

Customer Engagement

July 12, 2021 By Melis Unsal

New Report Reveals How B2B Commerce Is Putting the Customer First

B2B commerce organisations are adapting to a bright new digital world. Read Forrester Consulting’s latest report to see how digital transformation in B2B can help businesses drive productivity, satisfy their buyers and grow B2B revenue.... Read More

B2B Commerce, Digital Transformation, Commerce

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