The traditional qualities that make for a great salesperson may not have changed, but with changes in buyer sophistication, behaviours and expectations, there’s a lot more to add to the list, according to Salesforce’s 2015 State of Sales report....
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Less-than-obvious features of the top social media platforms for businesses can help monitor audiences, create more streamlined, organized profiles, and use social more efficiently. ...
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What is social media integration and where should you start? Read on to learn how to incorporate social with events, networking, seminars, SEO, and more. ...
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Do you have videos in your content library, or are you considering adding video to your marketing? If not, you should consider the benefits of doing so. Video helps you connect with audiences that prefer to watch and listen over reading lengthy content: 60 per cent of site visitors will watch a...
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Customers must be at the forefront of every marketing initiative, meeting, and to-do list. We’re truly living in the age of the digital marketer, as we now have the data and technology to make every interaction personal — and every journey unique....
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Salesforce knows how important small businesses are as a powerful engine for growth and in driving Canada’s innovation and employment, which is why we’re helping them with our Small Business Contest....
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As Canadians, we can sometimes be our own worst critics. Yes, we’re smaller in population than other countries and we are right next door to the world’s largest superpower, but recent data suggests those launching a startup here may have made a great choice....
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Your social strategy doesn't have to start from scratch. Take note of what your competitors or influencers are up to and learn from their wins and shortcomings. ...
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