Even on those days when Canadian small and medium-sized business owners feel they aren’t quite getting as much done as they’d like, they should take heart in the fact that, according to the Business Development Bank of Canada, they’re still having a major impact on our national economy....
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An editorial strategy without distribution disappoints brands and marketers invested in the thoughtful creation and production of quality content. For ROI-minded marketers, tapping the right audiences can turn content marketing into a company’s number one acquisition channel....
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For startups, traction is when you’ve not only developed a great business idea or product but are gaining momentum in terms of sales, hires and other growth markers. With that in mind, the recent Traction conference, which made its debut in Vancouver last week was aptly named....
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First impressions are always important, but they’re probably never more important than the moment when a sales professional sits down with a potential new customer for the first time. And thanks to technology, some of those first impressions may be half-formed long before the meeting even starts. ...
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What works for some doesn't work for others. This infographic has a tip or two for everyone—from cleaning up your CRM to scheduling meetings for the afternoon. ...
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In Silicon Valley, there’s a phrase among startups that they need to “disrupt or be disrupted,” changing their business models before technology puts them at a disadvantage. For Canadian businesses, however, a better way of putting it might be “boost productivity or perish.”...
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When it comes to relationship building, the smallest gestures matter most. In this post, learn how to forge stronger bonds with customers and prevent churn. ...
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