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August 21, 2015 By Salesforce Canada

3 Things That Will Keep Canada’s Startup Ecosystem Growing

There’s no question that Canada is producing a slew of startup success stories. Entrepreneurs here have created innovative products and services to revolutionize analytics, wearable computing and the way businesses use video, among many other examples.... Read More

Small Business

August 20, 2015 By aaron orendorff

An Offer They Can’t Refuse: 6 Tools to Compel Your Prospects to Act

The key to effective marketing is to make it easy for prospects to accept your offer. Use our advice to improve your efforts and increase your ROI.... Read More

Sales

August 18, 2015 By Salesforce Canada

Social Selling: How to use social to sell and build your brand

Tweeting or sharing an update on LinkedIn may not seem as productive as cold-calling or attending customer events, but a recent podcast from the Canadian Marketing Association suggests more companies need to embrace “social selling” if they don’t want to miss out on many potential opportunities.... Read More

Social Media

August 17, 2015 By Ronell Smith

How Content Strategy Makes it Possible to Run Circles Around the Competition

The benefits of content strategy are hard to ignore. Producing smart, shareable content can help establish a path for your brand and allow you to thrive where the competition is weakest. ... Read More

Content Marketing

How to Utilize Adwords Ad Extensions to Improve Your CTR

August 12, 2015 By Susan Wenograd

How to Use Adwords Ad Extensions to Improve Your CTR

Easy to implement and low cost, AdExtensions are a great asset to gain credibility and improve your ad presence.... Read More

Marketing

August 11, 2015 By Kristi Hines

How to Get Multiple Pieces of Content from One Idea

Need content ideas for your blog, videos, webinars, and other content marketing outlets? Come up with new topics fast with these tips and tricks.... Read More

Marketing

August 11, 2015 By David Priemer

The Top 3 Superpowers Startup Sales Reps Need to Have

David Priemer is the VP of Sales at Salesforce. He is also a three-time startup guy.... Read More

Small Business, Sales

August 3, 2015 By Salesforce Canada

LinkedIn Dos and Don’ts for Business

LinkedIn is an invaluable tool for job seekers and recruiters. But to get the most out of this professional social media platform, users should consider a few etiquette tips first. ... Read More

Social Media

July 30, 2015 By Salesforce Canada

Why The Canadian Government Is Betting On Startups

There isn’t a government in the world that hands over close to $10 million without some pretty high expectations attached to it, which is why a recent funding announcement from Canada Acceleration and Incubator Program (CAIP) will require some major results from the startups it supports. ... Read More

Small Business

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