360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 22, 2014 By Chad White

What Google's New "Inbox" App Means for Marketers

Further proof of email's vitality, Google has unveiled a new email app simply called Inbox. It has some things in common with Gmail, such as auto-categorization, but does much more-some of which will make email marketers nervous. There are two key features to pay attention to: BundlesThis feature... Read More

Marketing, Email Marketing, Strategy

Oct 16, 2014 By Zachary Reiss-Davis

Facebook Custom Audiences Make Your Social Advertising Personal

Today at Dreamforce, Social.com showed the power of targeting individual people on Facebook using two different methods: 1) Importing a group of customers directly to Facebook via Social.com using email address, user ID, or phone number as a new Custom Audience or Lookalike Audience 2) Using... Read More

Marketing, Digital Advertising, Strategy

Oct 14, 2014 By Drew Beechler

Using Unpublished (Dark Posts) to Optimize Your Facebook Advertising

Recently, a Facebook advertising technique, "dark posts," has been gaining a great deal of attention from social media strategists and advertisers. The term dark posts actually refers to a Facebook "Unpublished Page Post" which is a Facebook advertisement post that is not publicly posted to a... Read More

Marketing, Digital Advertising, Strategy

Aug 21, 2014 By Heike Young

5 FAQs on Using Social Media for Customer Service

In this interview with Ben Conoley, lead analyst at ExactTarget Marketing Cloud, we discuss social media customer service best practices for any size business.Heike: Between Facebook and Twitter, is one better for customer service? Are there other important channels for social media listening?Ben:... Read More

Marketing, Social Media Marketing, Strategy

Aug 19, 2014 By Josh Haynam

The Complete Guide to Using Quizzes in Your Marketing: Part 1

On August 1st, Forbes launched a quiz titled "Which college is right for you?" One week later the quiz had racked up 75,000 views and over 1000 social shares. Even better, the quiz was used to promote the Forbes College Adviser, a proprietary tool developed by Forbes to help students narrow... Read More

Marketing, Social Media Marketing, Strategy

Aug 15, 2014 By Chad White

4 Ways to Improve your Progressive Profiling

Preferences collected during onboarding get old. And while analyzing subscriber behavior can reveal valuable insights, past behavior is not always the best indicator of the future behavior. That's where progressive profiling comes in. Directly asking subscribers questions about their interests and... Read More

Marketing, Email Marketing, Strategy

Aug 07, 2014 By Chad White

The Upside and Downside of Gmail's Native Unsubscribe Link

Gmail is making email marketers sweat again. In the last 12 months alone, the introduction of Tabs caused all-out panic, image caching recalibrated open rate baselines, and grid view caused rendering concerns. Now Gmail is following up with a partial rollout in March of a highly visible native... Read More

Marketing, Email Marketing, Strategy

Aug 04, 2014 By Kaylee Fulford

4 Social Media Sites to Leverage Your Visual Content

Marketers have figured out by now that social media presence is essential for growing their brands. Facebook, Twitter, and Instagram have become "tier 1" social sites, but there are dozens of other emerging social media channels that are available for marketers as well. Most of these sites... Read More

Marketing, Social Media Marketing, Strategy

Jun 30, 2014 By Brett McGrath

4 Basic Steps to Add Social Media to Successful Campaigns

In our recent webinar, Social in Action: Streamline Your Social Content Marketing, ExactTarget Marketing Cloud's Global Social Media Manager, Dawn Devirgilio highlighted her alignment with our internal Content Marketing team. By collaborating with this team she has built synergies that help support... Read More

Marketing, Social Media Marketing, Strategy

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

What Google's New "Inbox" App Means for Marketers

Facebook Custom Audiences Make Your Social Advertising Personal

Using Unpublished (Dark Posts) to Optimize Your Facebook Advertising

5 FAQs on Using Social Media for Customer Service

The Complete Guide to Using Quizzes in Your Marketing: Part 1

4 Ways to Improve your Progressive Profiling

The Upside and Downside of Gmail's Native Unsubscribe Link

4 Social Media Sites to Leverage Your Visual Content

4 Basic Steps to Add Social Media to Successful Campaigns

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First