Most entrepreneurs and small business owners will tell you that they want to gain support or momentum for their initiatives, products or services, but they have no idea how to go about it. Even when they’ve come up with a truly creative idea, built a game-changing product or devised an innovative...
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What if your sales team could easily share its best ideas and techniques? What if the most successful product and documents were available to every member? What if these documents could be customized on the fly to suit each prospect? What if customer information could be viewed by multiple...
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So we’re over the worst of January and looking forward to the Spring '14 release. By now you’ve read the 320 pages of release notes (well done!) or gone straight to our Release Readiness Community to see what features our customers are looking forward to most.
As a former customer myself, I’m...
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How do you plan to grow your business over the next year? Are you:
Expanding market share within a specific industry?
Up/cross-selling to existing customers?
Bringing new products to market?
Entering new markets with your current products/services?
In many cases, growth may be dependent on a...
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A customer community is a vital catalyst for businesses that want to differentiate based on customer experience. Vibrant communities create collaborative partnerships with customers, providing first-hand insight into their wants and needs, while simultaneously elevating the level of accountability...
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Acquiring new business is the goal of every sales team. Yes, there is a sales process. Yes, there is your corporate culture’s “system.” Yes, there are sales tools, like your CRM system, from which your sales process is enabled . Just “what” that goal ends up looking like, however, can be...
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With buyers being more educated and research-driven than ever before, understanding when and how they think is crucial to closing your next deal. After all, timing is everything so wouldn't it be great to know exactly when to pick up the phone?
As expected, B2B buyer activity and research...
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Everyone instantly recognizes the big company brand names. Coca-Cola, Starbucks, Target, and Google are no strangers to the media or to us; since these names are so well regarded they’re at household item status. But the question is how did those companies get to be the huge, widely known brands...
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While a great product or service is important to business success, there is another important element you may be missing.
Building a personal brand gives you and your company a personality and differentiates you from others in the same industry. It engages your customers and helps build loyalty....
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![B2B Buyer Behavior: Timing is Everything [INFOGRAPHIC]](http://www.salesforce.com/content/dam/blogs/legacy/2014/01/6a00e54ee3905b883301a3fc3579b8970.jpg)
