One of the biggest ways you get value from Salesforce is through the new features and enhancements we release three times a year. How do you stay on top of this cycle of innovation and how do you ensure that you implement the features that will have the most impact for your organization?...
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All businesses are focused on creating opportunities for driving revenue and creating profitability. That focus involves strategic as well as tactical goals. Otherwise, driving revenue and creating profitability won’t necessarily translate into business growth and sustainability. It might...
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As Salesforce celebrates their 15 years in business, it just so happens that my own company just hit its 15-year-old mark in 2013 as well! To say that the online filing industry has changed a lot is an understatement. Many of the ways we celebrated our 15 years in business couldn’t have happened...
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Managing inbound leads is one of the areas where Salesforce shines brightest. But for small and medium businesses (SMBs), sometimes all the options and marketing software add-ons can seem overwhelming -- too much money or too much work for your small team.
The good news is that you can build your...
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One of the best ways a business can distinguish itself from competitors is by offering amazing customer service. After all, two-thirds of consumers say they are willing to spend more with a company they believe provides excellent service. The challenge often for small businesses is maintaining the...
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We all know business leaders have an enormous power to influence the direction of their company. Everything they say and do can have a dramatic effect on the organization and the people that work there. If your company is under pressure to continually innovate, how leaders set the tone can come...
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Think back to when you were seven. The teacher announces the school year’s end-of-the-year open house, and you know immediately that this is one flier that absolutely needs to make it home to mom. This is the night you will get to parade your parents around your classroom presenting all of the...
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Innovation is a word that gets thrown around a lot in today’s business landscape. It can mean a lot of different things in a variety of contexts. But the fact of the matter is if a company is going to innovate, they must first get the culture right.
Adam Bryant, who has interviewed more than 200...
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Lead generation can get complex quickly, so let's establish the basics before we even consider mentioning any marketing apps from the AppExchange.
Aim Before You Fire
Before you campaign for leads, you need to figure out your target. Who are your current customers? Which titles...
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