I’ve been involved in running businesses pretty much all of my
professional career. Some of these were
bootstrapped start-ups without any customers; others were larger enterprises where I had a team to run and customers to
satisfy. There was the consulting business, the
software development tools...
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Today’s customers have unreasonably high service expectations - even more so during the holiday rush. The last thing you want is to let the quality of your customer service slip during the most important time of the year. In order to shine amidst the clutter of promotions and maximize your...
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Social media can seem like a luxury for small business owners. With your daily To-Do list overflowing with hiring decisions, managing payroll and watching your businesses' bottom line, who has time to tweet, post a photo on Facebook or write a blog post?
While its true that social media may...
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While the effectiveness of email marketing has recently become a point of contention among marketers, a 2013 study by iContact confirms that email is still a worthwhile part of an SMB marketing strategy. With a sample size of 601 marketing decision makers, the study indicates that 91 percent of...
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Lack of messaging alignment around how products create value
is a problem for most companies. And lack of alignment around communicating
the value delivered by a company and its solutions is all too common. There is a lot at stake; Craig Rosenberg cites a research
from Sirius Decisions that “B2B...
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Dreamforce is a big deal for customers and partners alike. It is the largest Enterprise Cloud Computing event in the world and t he biggest tech conference to be held in San Francisco. It is the #1 place to be if you are interested in meeting other enterprise customers, prospects and...
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How can you
develop reach and resonance across social, digital, cross generational or
cultural boundaries? How do you build the communication mindset and skillset that helps you inspire
the best in yourself, your people and your audience?
Developing a
message that stands out starts...
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For many, the pain point with customer support is having to wait for a response. That’s why a customer portal, such as an online support center, is essential for any growing company. A customer self-service portal enables customers to find answers to their questions on their own time. In...
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Sad to say, many salespeople get in the habit of
using discounts to close deals. There are several reasons that this usually
isn't a good idea. First, the sales discount
reduces your profit on the sale. Second, a discount implies that the best price
wasn't offered first. And...
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![Why You Should Transport Your Customers to Self-Service Support [INFOGRAPHIC]](http://www.salesforce.com/content/dam/blogs/legacy/2013/10/6a00e54ee3905b8833019b004f6985970.jpg)
