Building a business from the ground up is no easy task. Aside from finding start-up capital, capable employees, and customers to service, entrepreneurs have to consider how to best streamline their business and marketing efforts to work smarter.
Listed below are four tech tools that can help you...
Read More
MyCorporation's Talia, Dana, and Deborah in front of the tree
A few years ago, I was sitting in my office one chilly December morning (it was maybe 60 degrees outside – the California version of cold), and particularly feeling the holiday spirit. I loved walking into the office every morning...
Read More
If there is little-to-no activity on your social media pages, it’s likely you haven’t figured out how to attract prospects and build community with your target audience.
Every small business owner should know the 6 C’s of social media marketing; The first step is to connect through social media,...
Read More
Small businesses are increasingly adopting customer relationship management (CRM) software to organize their customer data, track sales and marketing interactions and manage customer service operations.
But many small businesses find it hard to realize the full potential of a CRM system....
Read More
Sales cold calling. The words strike terror into the hearts of many small business owners. You know you have a great product or service, but the idea of emailing or calling up a bunch of strangers and trying to convince them of that…Yikes.
The very good news is you can build a solid,...
Read More
These easy tweaks to your sales process to create a huge increase in both sales revenue and profit:
Step 1. Reduce the number of opportunities you pursue
The more opportunities you've got, the more likely you are to make a sale, right? Wrong. If you can't give each prospect the attention...
Read More
Marketing is now a data science. Companies that blog and create more content generate 67% more leads per month than those who don’t. Those metrics make it clear that you need to be producing quality content consistently. Without investing in the right types of content, the right types of...
Read More
Each business has a unique company culture to call its own. Oftentimes, a company’s culture can be found by simply looking around the office. How do your employees interact with one another? How do they speak to customers? What is the approach they take on tackling a task? It’s this kind of...
Read More
Dropbox is an online storage service with more than 200 million users, including four million businesses. At Dreamforce ’13, salesforce.com CEO Marc Benioff sat down with 30-year-old Dropbox CEO, Drew Houston, to discuss an array of topics, from what inspires him, to the future of mobile. Read on...
Read More
