Even before short-attention-span magnifier Snapchat hit the stock market in March, pundits and financial philosophers pondered whether it would turn out to be worth the billions invested. Some say it has more potential than Twitter, and some wonder why 10-second videos are still so...
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Wanting to hear a story is a basic request of kids everywhere, and story time can be their favorite time of the day. But are stories just for kids? Obviously, no. Stories can also be more than entertainment. Understanding the brain science behind stories offers salespeople a powerful tool to...
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Growing your business is an organic process that doesn’t just sprout overnight. However, there are certain steps that entrepreneurs can take to accelerate growth. If you’ve been trying to grow your business, but not seeing much success, maybe you’re stuck in a rut and/or not operating as...
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hAI is seemingly everywhere—changing how we work, live, consume and even sell. At Salesforce, we’re dedicated to navigating this new era of intelligence together with our customers.
As the market leader in sales force automation, we’ve been at the forefront of the industry’s innovation for 18...
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The SaaS market is poised to surpass $112.8 billion by 2019, according to IDC research. At the heart of SaaS is the subscription revenue model, also known as 'pay as you go.' This phenomenon isn’t limited to software, you can see it in everything from ride services (Uber), to clothing (Rent the...
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C-suite prospects—those decision makers who hold the keys to your biggest sales—are notoriously difficult to get a hold of. Every salesperson knows the frustration of calling a CEO prospect, only to be blocked by an assistant or office manager who demands to “take a message.”
These gatekeepers can...
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You've probably heard the saying “natural born salesperson,” but even those that possess the unique mix of traits to fall into this category have to start somewhere. The tools, skills, and habits you develop early on in your career lay the foundation for future sales success. That said, we want to...
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In today’s increasingly connected world, it’s more important than ever for sales reps to adapt to the evolving B2B environment. Buyers are more connected, more informed, and more susceptible to peer influence on their purchase decisions.
The power of social media can help sales forces relate to and...
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At last! After many years of wishing and cajoling and looking hopefully under the Christmas tree, 2016 brought us what sales organizations have long needed: a shift in focus from training sales people to training sales managers. It’s a shift that has significant implications for the productivity...
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