Customer experience covers the entire buyer journey, from prospects all the way to customers who advocate for you. It has to work across the board for every person that you interact with. Every touchpoint you have with your customer is an opportunity to engage further and deeper: emails, phone...
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With any startup or small business, it’s exciting to make your first sale and start seeing your sales grow. But any company looking to grow bigger can’t count on singular deals alone to take the business to the next level. High growth not only means higher volume of business, but it also requires...
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We’re not generally superstitious, but sometimes, after a meal, we like to crack open a fortune cookie or two and get a glimpse into a possible future. Or at least some wisdom from the experts. Why should all that prognostication only focus on who to marry, what kind of friendships to pursue, and...
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While there’s lots of talk about sales and marketing alignment, those of us in sales know that there’s another alignment challenge in most companies. There’s also a natural push and pull that exists between sales and finance teams, as sales leaders look for ways to meet their revenue goals, and...
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No matter the industry or company position, all personnel relies on the customer for their paycheck. Understanding the customer’s needs and pain points and striving to reduce friction during the customer lifecycle can help your team drive new business and deepen the engagement of existing...
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We built Quip's mobile apps to work easily and powerfully for people on the go. And there's no one that's more important for than the original road warriors: Salespeople. But too often, when salespeople are on the road they're waiting for email attachments to download, or searching through chats...
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In recent years CEOs have commonly handed off digital to CIOs or have hired Chief Digital Officers to own the digital realm. But as veteran CIO Larry Bonfante wrote in a recent piece for Heller Search Associates, they’ve got it all wrong. For every company trying to transform into a digital...
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Let’s just go ahead and acknowledge that the sales process is kind of like dating, only in dating you don’t have dedicated marketers crafting awareness content about how “Alex is very thoughtful” or pushing email campaigns on how “Erin is a great listener” and “Kim knows all the best places to go...
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Combine over 3,000 apps in the AppExchange inventory, with seven frequently sales challenges, and you’ve got a math equation that only some of the most app-savvy Salesforce customers can solve. The good news is you don’t need to be a mathematical genius to whiteboard this answer, because we’ve got...
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