360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 09, 2019 By Gordon Evans

Commerce Innovation Series: How Business Users Can (Simply) Create Their Own Ecommerce Experiences

It’s a scenario that plays out regularly inside retail organizations. Merchandisers and marketers need to quickly stand up a new webpage or make tweaks to an existing page in support of a new campaign or other revenue-driving initiative. But they can’t move as fast as the business requires,... Read More

Commerce, Commerce Cloud, Retail

Jul 08, 2019 By Isabel Gonçalves

Commonwealth Club Equality Series: A Night With "Tales of the City" Lauren Morelli

What better way to end Pride month celebrations than by enjoying a thought-provoking conversation with a screenwriter whose work is elevating and rewriting the LGBTQ experience in media? Salesforce and the Commonwealth Club of California kicked off the inaugural Equality Series on Friday, June 28.... Read More

Equality, Corporate Culture, Salesforce Ohana

Jul 07, 2019 By Leigh Price

3 Ways Marketers Can Democratize Social Data Across an Organization

According to our recent State of Marketing report, marketers are now an organization's most ardent advocates for social data. A major insight from the annual report shows marketers have become the cross-functional glue for customer experience. Traditionally, marketing teams have only used social... Read More

Marketing, Marketing Cloud, Social Media Marketing

Jul 06, 2019 By Devon McGinnis

Top Leadership Traits (And Real-Life Leaders Who Embody Them)

“Leadership requires two things,” wrote author Simon Sinek, “A vision of the world that does not yet exist and the ability to communicate it.” While it may seem like some people are naturally gifted with the personality traits of a good leader, the truth is that leadership qualities can be fostered... Read More

CEO, Thought Leadership

Jul 05, 2019 By Patrick Willer

Quip Can Supercharge Your Organization’s Collaboration

We often hear that data is the new oil. But there is another catalyst that is critically important — speed! To outperform competitors in the marketplace you need to be able to gather, process, and use data faster than others. But the thing about speed … everyone moves at a different velocity. How... Read More

Collaboration, CRM, IT

Jul 03, 2019 By Kemberly Gong

Elevate Service With Commerce and a Single Customer View

"Let’s build it to be as easy to use and seamless as Amazon.com or Netflix." — Farukh Javed, CSA Group EVP and Chief Digital Officer, during his 2018 Dreamforce session. Like countless other B2B companies, that was the aspiration when the CSA Group embarked on a project to deliver its... Read More

B2B Commerce, Commerce, Commerce Cloud

Jul 03, 2019 By Daniel Sonnenfeld

Accessibility: The Journey From Compliance to Belonging

Accessibility is more than an equality issue; the focus makes good business sense. Last year Accenture, in partnership with the American Association of People with Disabilities (AAPD) and Disability:IN published Getting to Equal: The Disability Inclusion Advantage. The report shows how companies... Read More

Corporate Culture, Equality, Salesforce Ohana

Jul 02, 2019 By Kemberly Gong

Deliver Better Service and Experiences to Your Shoppers

We’ve all had a bad customer service experience that is seared in our memory. In some cases, shoppers will even leave the brand doing business with that company if the service is subpar — in fact, 57% of customers have stopped buying from a company because a competitor provided a better experience.... Read More

Commerce, Commerce Cloud, Service, Service Cloud, Customer Service

Jul 02, 2019 By Andy Peebler

How B2B Ecommerce Helps Increase Your Adoption of CRM

Far from monolithic, the B2B commerce arena is full of variety — there are nearly as many different “flavors” of B2B commerce as there are companies. But across the board, the most effective B2B commerce programs feature a digital self-service model. And not coincidentally, digital self-service has... Read More

B2B Commerce, Commerce

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Commerce Innovation Series: How Business Users Can (Simply) Create Their Own Ecommerce Experiences

Commonwealth Club Equality Series: A Night With "Tales of the City" Lauren Morelli

3 Ways Marketers Can Democratize Social Data Across an Organization

Top Leadership Traits (And Real-Life Leaders Who Embody Them)

Quip Can Supercharge Your Organization’s Collaboration

Elevate Service With Commerce and a Single Customer View

Accessibility: The Journey From Compliance to Belonging

Deliver Better Service and Experiences to Your Shoppers

How B2B Ecommerce Helps Increase Your Adoption of CRM

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First