360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 12, 2014 By Lauren Esposito

It's Time to Bury Batch and Blast for Good

A friend of mine recently asked me to look at one of her "email blasts" for the specialty retail clothing line she runs. I immediately responded to her that she should never call it a blast. She responded "what do I call it?" Of course, I can think of a hundred different things to call her email... Read More

Marketing, Email Marketing, Strategy

Jun 12, 2014 By Jeff Toister

Why Your Customer Service Agents Need to Have Empathy

The following is an approved excerpt from Jeff Toister's "Service Failure," which reveals many surprising causes of poor customer service and provides proven solutions drawn from real examples and cutting-edge research. Many employees struggle to empathize with customers... Read More

Featured, Customer Service

Jun 12, 2014 By Matt Wesson

Social Media as a Selling Tool: How to Get Started

Social media as a selling tool is on the rise. Many sales reps are scrambling to catch up with the top performing early adopters of social selling. But social selling success requires the appropriate planning and laying the right groundwork. All the social strategy and flawlessly-executed... Read More

Sales

Jun 12, 2014 By Babette Ten Haken

4 Reasons Why Your First Sales VP Isn't the Right Hire

The first Sales VP you hire is a critical move for your startup or small business. This hire, when done correctly, can mean acquiring your first customers as well as your next 25 customers. What’s so great about reaching 25 customers? That’s when it’s time to scale your company and move to... Read More

Featured, Sales

Jun 12, 2014 By Laura Fagan

3 Reasons Your Customer Service Doesn’t Inspire Loyalty

Effortless customer service is now the #1 way to make consumers of today happy and earn their loyalty in the process. That’s according to the latest research by CEB, a leading member-based advisory committee for tens of thousands of organizations around the world. CEB recently conducted a survey... Read More

Featured, Customer Service

Jun 12, 2014 By Baldev Solanki

Thoughts on Social Media Governance from a Wandering Consultant

The great thing about being a social media consultant is that you get to have some vigorous discussions with some very large and complex companies about social mandates across the organization. Recently, I was talking to a large financial services and insurance brand that was trying to wrap their... Read More

Marketing, Social Media Marketing, Strategy

Jun 11, 2014 By Thomas Oriol

5 Conditions For Accepting a Sales Option Into Your Pipeline

I recently came across an unusual sales opportunity for my company: thousands of potential seats (when our current average is around one hundred per client) from an industrial company (when our clients typically come from tech and professional services), and requirements combining software,... Read More

Sales

Jun 11, 2014 By Matt Wesson

3 Ways to Take Your Dashboards From Good to Great

Dashboards are a life raft in the ocean of big data. They help us distill the mountain of information available to us into simple, easy to understand charts and graphs that allow us to assess progress and performance at a glance. Rangling your data into dashboards in the first place is an... Read More

Cloud, Featured

Jun 11, 2014 By Stu Heinecke

What Copywriters Can Teach Marketers About Communication

Marketers want and need to use written materials to communicate to their target audience. And they can learn a lot from those who do it for a living, copywriters. In his new book, Write Everything Right!, Denny Hatch takes the reader through a master class on writing effective copy. The book is an... Read More

Featured, Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

It's Time to Bury Batch and Blast for Good

Why Your Customer Service Agents Need to Have Empathy

Social Media as a Selling Tool: How to Get Started

4 Reasons Why Your First Sales VP Isn't the Right Hire

3 Reasons Your Customer Service Doesn’t Inspire Loyalty

Thoughts on Social Media Governance from a Wandering Consultant

5 Conditions For Accepting a Sales Option Into Your Pipeline

3 Ways to Take Your Dashboards From Good to Great

What Copywriters Can Teach Marketers About Communication

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First