360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 08, 2014 By Laura Fagan

IT Visionaries: New England Biolabs’ CIO on Building Connected Customer Products

Our latest installment of the continuing “IT Visionaries” series features New England Biolabs CIO Ken Grady. Based in Massachusetts, the 300-employee company produces and sells enzymes that are essential to DNA research done in the scientific community. Over the last year, NEB has also... Read More

Featured, IT

Jul 08, 2014 By Drew Beechler

5 Steps to Effective Social Media Measurement #Infographic

If you're going to invest time in social media, you need to measure performance, but it can be difficult to identify relevant metrics. There's no one-size-fits-all method of measuring social media success because goals vary from brand to brand. But you can certainly find ways to measure all the... Read More

Marketing, Social Media Marketing, Infographics

Jul 07, 2014 By Mike Gerholdt

5 Cool Things You Can Do with Salesforce Flow (No Coding Required)

Salesforce Admins and Developers have a myriad of tools at their disposal—from APIs and Apex code, to workflow rules and page layouts. But with Flow, that toolbox just got exponentially bigger. With Flow, we open up the power of the platform to the declarative developer, and the best part about... Read More

Cloud

Jul 07, 2014 By Lisa Henderson

Inside the Rise of Enterprise Social Platforms

You probably know (especially if you read our new e-book) that business is more social than it's ever been. What you may not know is that "social" doesn't necessarily mean Facebook or Twitter. Particularly in business cases, it also means brand-new, secure enterprise platforms... Read More

News

Jul 07, 2014 By Walter Rogers

Sales Mastery: 10 Keys to Building Trust and Credibility with Your Customers

If you want to build trust and credibility with your customers, and hold on to them for life, follow these 10 important tips: 1. Avoid selling a solution that isn’t in the customer’s best interest. Sometimes you just don’t have the right solution at the right price. If that is the case, it... Read More

Sales

Jul 07, 2014 By Laura Fagan

How to Set Up Your Small Business Social Profiles [SlideShare]

Your customers are becoming more and more social. And not in the “stop by and say hi” kind of way (although they may do that as well), but in the “spending huge amounts of time on Facebook and Twitter” kind of way. In fact, some 73% of online adults are using social networking sites. If your... Read More

Marketing

Jul 07, 2014 By Jenna Hanington

2 Secrets for More Effective Sales Pitches

I recently wrote an article about sales and marketing’s joint responsibility to foster customer engagement—but this isn’t the only thing the two teams should be tackling together. Let’s talk personalization. When it comes to our buyers, it’s becoming apparent that generic, untargeted messages... Read More

Sales

Jul 07, 2014 By Anna Rosenman

3 Huge Ways Mobile Reports and Dashboards Unlock Business Data

Before making a dinner reservation in a new city, we read restaurant reviews on Yelp. Before booking a hotel, we visit TripAdvisor to review guest ratings. We don't call travel agents with questions about an upcoming trip, but rather compare flight prices on Kayak. And with these answers, we... Read More

Featured, IT

Jul 03, 2014 By Deborah Sweeney

Why You Should Hold Your Next Meeting Outside

When you think meetings, you typically imagine dragging a couple extra chairs into the boss’s office, or a stuffy conference room without windows that you’ll be trapped inside for the next couple of hours. But that doesn’t always have to be the case—now that it’s summertime, there are plenty of... Read More

Sales

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

IT Visionaries: New England Biolabs’ CIO on Building Connected Customer Products

5 Steps to Effective Social Media Measurement #Infographic

5 Cool Things You Can Do with Salesforce Flow (No Coding Required)

Inside the Rise of Enterprise Social Platforms

Sales Mastery: 10 Keys to Building Trust and Credibility with Your Customers

How to Set Up Your Small Business Social Profiles [SlideShare]

2 Secrets for More Effective Sales Pitches

3 Huge Ways Mobile Reports and Dashboards Unlock Business Data

Why You Should Hold Your Next Meeting Outside

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First