Dec 08, 2014 By Josiane Feigon

4 Ways to Avoid Catching the Holiday Unproductivity Bug

My calendar is filling up this holiday month — cocktail parties, happy hours, art openings, out-of-town friends, and even baking dates. During the holidays, we become super-sized taskmasters: we plan, we shop, we party, we watch, we eat, we share...Oops, did I forget something? Oh yeah, we sell —... Read More

Cloud, Featured, Sales, Work

Dec 08, 2014 By Chad White

Your Favorites from the Swipe File: November 2014

Every month we pin lots of great examples of digital marketing to our Swipe File pinboards on Pinterest. And every month you let us know which ones inspired you the most by repinning and liking them. Among all of the new pins last month, here are your favorites:   The Email Swipe File’s... Read More

Marketing, Marketing Cloud

Dec 05, 2014 By Zachary Reiss-Davis

Black Friday Doesn’t Offer Discounts for Advertisers

Black Friday marks the official start of deep discounts and the holiday shopping period for U.S. consumers, coupled with the increasing importance of Cyber Monday, which this year produced a record $2.04 billion in online sales, according to Comscore. The holiday shopping period has been moving... Read More

Marketing, Marketing Cloud

Dec 05, 2014 By Salesforce

The Evolution of a Salesperson: Selling in the Connected Age

The brute-force approach to selling – battering away at the customer’s defenses until they crumble – may have worked in the past. But it doesn’t work anymore. In order to survive, the modern salesperson must leave the Stone Age tactics behind, and evolve a new set of connected selling skills. Our... Read More

Featured, Sales

Dec 05, 2014 By Catherine Blackmore

Supercharge Your Customer Success Team With Gamification

“You cannot bore people into buying your product; you can only interest them into buying it.” - David Ogilvy Can you, or should you, gamify your customer’s success? Whether you realize it or not, you most likely already are. At its core, gamification is more about driving engagement — whether it... Read More

Dec 05, 2014 By Ben Shwartz

The ROI for Social Branding: Return on Inspiration

You know it’s important to invest in social branding, but how do you measure your return on investment? When it comes to social media, the results aren’t always direct or clear-cut, which is why it’s time to start measuring return on inspiration. In other words, start thinking of innovative ways... Read More

Featured, Marketing, Social

Dec 05, 2014 By Walter Rogers

Effectively Handling 4 Types of Customer Objections

Customer objections can be difficult to handle, and many sales professionals fear this situation. However, objections communicate important and valuable information about customer concerns, needs, and fears. Most objections can be effectively handled with a simple reframing process that puts the... Read More

Featured, Sales, Sales Cloud

Dec 04, 2014 By Hana Abaza

Content is for Closers: How to Leverage Content for Sales Enablement

“Put. That coffee. Down. Coffee’s for closers only.”  If you work in Sales or Marketing (and were born before 1992), you probably recognize that line from Alec Baldwin’s character in Glengarry Glen Ross. But let’s shake it up a bit.   Forget coffee. Content is for closers.  It’s... Read More

Dec 04, 2014 By Katherine An

6 Ways to Get On Track for a Record-Breaking Sales Year

It’s that time of the year again. Time to enjoy the holiday cheer, celebrate your team’s 2014 triumphs, and plan ahead with a key question in mind: “What can I do to help my sales team work smarter and close more deals next year?” The AppExchange is the answer, with more than 1,000 sales apps to... Read More

AppExchange, Cloud, Mobile, Sales, Sales Cloud