Dec 10, 2014 By Heike Young

Data Integration: The Secret Sauce to the Customer Journey

In my recent post, I discussed how regardless of whether a company uses the term “customer journey,” most marketing leaders (86%) agree on the importance of creating a cohesive customer journey across all touchpoints and channels. Even senior-level marketers who work for... Read More

Marketing, Marketing Cloud

Dec 10, 2014 By Jeff Kalter

3 CRM System Tips for Insights that Deliver Results

If you travel by car to a city in Europe, you’re likely to find yourself navigating an intricate maze of twisting roads. You could try to find tourist attractions based on your instincts, but you’re likely to get turned around and lose your sense of direction. Today, there’s a better option: GPS.... Read More

Cloud, Featured, Marketing, Sales

Dec 10, 2014 By Michael Harris

Six Reasons Why Success Stories Fail at Selling

Success stories are effective to use as proof and reinforcement late in the buying cycle once a customer has already formed a complete buying vision that fully recognizes "why change?" and "why you?" These stories are easy to tell because you’re providing proof to a customer... Read More

Sales

Dec 10, 2014 By Matt Wesson

Small Business Spotlight: How Five Four Club Reimagined the Fashion Industry

  Five Four Club is looking to disrupt the mens fashion industry. Replacing the traditional shopping process that men hate with a simple monthly subscription service, Five Four takes the pain out of men's fashion. As CEO and Creative Director, Andres Izquieta is responsible for... Read More

Featured, Sales Cloud, Small Business, SMB Spotlight

Dec 10, 2014 By David Priemer

The One Question Sales Leaders NEED to Ask Their Teams

Selling stuff is hard work! I often say that if selling was so easy we’d be paying high school students minimum wage to do it instead of investing millions in training and methodology development, not to mention incentivizing our sales teams with highly leveraged, lucrative compensation... Read More

Dec 10, 2014 By Jacob Shama

The DNA of Salesforce Users: An Analysis of Companies that Use Salesforce Reveals Interesting Results

Companies that use Salesforce tend to have high adoption of marketing automation platforms and strong emphasis on sales, marketing and customer service. Salesforce continues to grow as users continue to adopt the CRM platform in droves. Still, are there any unique characteristics that... Read More

Analytics, Cloud, Marketing

Dec 10, 2014 By Laura Fagan

IT Visionaries: Futurist Peter Schwartz's Tech Survival Guide for Next-Gen IT

  Technology is imposing rapid change across industries with no signs of slowing. Few recognize this better than futurist Peter Schwartz, who has spent much of his career focused on forward-thinking. From early space travel, to the birth of the Internet, Schwartz has had a front row seat... Read More

Apps, Cloud, Featured, IT, Mobile, Platform

Dec 09, 2014 By Emily Stanford

12 Days of Salesforce: 1 Awesome Holiday Post

This year, we at the Salesforce Blog decided to celebrate the holiday season with the 12 (Business) Days of Salesforce. Keep an eye out for a new post every business day counting down to December 24th! So to begin, on the first day we bring you...1 Awesome Holiday Post! Taking some inspiration... Read More

Dec 09, 2014 By Stuart Leung

5 Ways the Internet of Things Can Change Retail

For years, imagination and modelling propelled the very sci-fi idea of computers running our lives. Think of people in the late 1960s imagining our life now — as illustrated in this 1969 film from the Philco-Ford Corporation that reveals what life will be like for a family living in... Read More

Cloud, Featured, IT