Dec 12, 2014 By Chad White

The New Media Model: Paid, Owned, Granted, Leased, Earned

The digital media landscape doesn’t fit nicely into the traditional paid-owned-earned (POE) media model. Email marketing, SMS marketing, and mobile apps have been awkwardly shoehorned into the owned media category. We need new language and a new framework to accurately describe most digital media... Read More

Marketing, Marketing Cloud

Dec 11, 2014 By Laura Fagan

12 Business Days of Salesforce: 3 Social Media Tips for Small Businesses

Three out of five small businesses say they’ve earned new customers because of using social media. It’s no surprise why: 73-percent of adults online use social networking. As a small business, you simply can’t afford to skip having a social presence. Facebook, Instagram, Twitter, and more... Read More

Cloud, Featured, Marketing, Marketing Cloud, Small Business, Social

Dec 11, 2014 By Ken Thoreson

A Sales Manager’s Recipe: What’s Cooking in 2015?

Last week, after a keynote program called Gourmet Living, an attendee came up to me afterward and discussed her challenges as a sales manager. The last three years had been tough, and she was looking for new ideas for 2015 to excite her team and also to simply change up the routine. Since my... Read More

Dec 11, 2014 By Rebecca Brown

12 Apps That Will Turn You into a Marketing Ninja

The AppExchange has hundreds of marketing apps to choose from, in areas like campaign management, marketing automation, mass emails, and more. With so many solutions available, how do you pick? Three customers shared their favorite marketing apps with us during this... Read More

AppExchange, Apps, Cloud, Marketing, Mobile

Dec 11, 2014 By Adrian Davis

Top 6 Account Management Skills to Build

Decades ago, psychotherapist Thom Hartmann proposed two mental models that described how people go about their work. The hunter mindset, based on nomadic societies, suffered from a short attention span but had hyper-focus for short bursts of time. The farmer, based on agrarian societies, was... Read More

Sales, Leadership

Dec 11, 2014 By Joanne Black

Some Customers Aren’t Worth the Headache

Sam kept me waiting for 30 minutes. When we finally met, he was anything but pleasant. I should have trusted my gut and walked away. But I didn’t. I’m a pro. I can deal with anyone. Or at least that’s what I was thinking. However, when he demanded a proposal by 9:00 the next morning, I was out of... Read More

Featured, Sales

Dec 11, 2014 By Hilary Givens

5 Things Every Marketer Can Learn From GAIN 2014: Redesigning Commerce

This fall the AIGA (American Institute for Graphic Arts) hosted GAIN 2014: Redesigning Commerce, three days of industry-lead presentations and workshops, focused on the importance of business and design working together in today’s world. Professionals holding both creative and non-creative... Read More

Marketing, Marketing Cloud

Dec 10, 2014 By Lisa Maynard-Atem

Accentuate the Negative And the Positive!

I am sure that you can guess where the inspiration came from for the title of this post. The original wording is to accentuate the positive and eliminate the negative. For the purposes of this post, I shall endeavor to explain why taking the advice of the original wording would be the wrong thing... Read More

Marketing, Social Media Marketing, Best Practices

Dec 10, 2014 By Alexa Schirtzinger

12 Business Days of Salesforce: 2 Secrets to a Stellar Interview

As a former journalist, I've spent a lot of time interviewing. Along the way, I've learned that it doesn't matter whether you're talking to a U.S. Senator, a feminist icon, or an eager job applicant: interviewees share certain characteristics. Think about the situation. The... Read More