Dec 22, 2014 By Marissa Kraines

The Ultimate Dreamforce '14 Content Guide

Once in a lifetime, you may find yourself in the center of it all.... With the closing of 2014, we are looking back at Dreamforce ’14 with a smile. Dreamforce ’14 was the world’s largest software conference. Attendees came from all over to experience the world’s most anticipated technology... Read More

Cloud, Dreamforce, Events, Featured

Dec 21, 2014 By Stuart Leung

How the Internet Changed the Way Small Businesses Approach Customer Retention

Once upon a time, small businesses had to think small. Mom and pops were the mice of the business world, scrambling for crumbs and scratching out an existence in their niche market, hoping that the big guys didn't open next door. One core problem facing smaller companies' growth are the lack... Read More

Community Cloud

Dec 19, 2014 By Laura Fagan

12 Business Days of Salesforce: 9 Attributes of a Great Manager

No one said leading a group of people was easy. Yet in the business world and well beyond, the success of a team often comes down to who their manager is, and the leadership qualities and overall effectiveness that person brings to the role. For our ongoing “12 Business Days of Salesforce” series,... Read More

Dec 19, 2014 By Mark Hunter

5 Steps to Follow for 2015 Sales Planning

2015 is upon us, whether it says so on the calendar or not. What we did in 2014 doesn’t count. 2015 is a new year with new opportunities. Here are 5 keys to follow to help make the most of your sales potential in the year to come: 1. Allocate your calendar to spend time early in the year working... Read More

Featured, Sales

Dec 19, 2014 By Rajesh Setty

The X-Factor in B2B Sales: Mastering the Second Contact

The secret weapon for your B2B sales teams is mastery of second contact and beyond. Mastery of second contact and beyond includes, but is not limited to: Being responsive Being contextually relevant Being trustworthy Having the X-Factor Let us look at this in more detail: The Background Gone are... Read More

Featured, Sales

Dec 19, 2014 By Sangram Vajre

Marketing’s Top TWO Customers

In the B2B industry, generally speaking, marketing is responsible for leads and sales is responsible for closing deals. B2C companies, on the other hand, are traditionally more transactional, meaning that marketing often closes deals (especially in the online retail world). In the B2C realm, it’s... Read More

Dec 19, 2014 By Chad White

What’s In and What’s Out in Email Marketing in 2015

As we look to transition into the New Year, it’s time to reevaluate our programs and our priorities. With that in mind, I recently spoke with Natasha Smith of DM News about what’s in and what’s out in email marketing for 2015. Here is some of what we spoke about, plus some of our conversation that... Read More

Marketing Cloud

Dec 18, 2014 By Rebecca Dente

Conversations that Close Deals: How to Sell More with KnowledgeTree — App Mavericks

You know I love apps because I work for an AppExchange partner, and discovering new apps is a regular part of my job. That’s why I was pretty excited about the opportunity to meet Peter Mollins, VP of Marketing at KnowledgeTree, for our recent App Mavericks web chat. KnowledgeTree helps sales reps... Read More

AppExchange, Apps, Cloud, Mobile, Sales

Dec 18, 2014 By Alexa Schirtzinger

12 Business Days of Salesforce: 8 Ingredients of Amazing Customer Service

In an age where customers are more connected and informed — and where their expectations are higher than ever before — customer service is quickly becoming the key differentiator among brands. Every company, regardless of size or industry, must prioritize the customer experience. That's... Read More

Featured, Customer Service, Social, Small Business