360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 01, 2015 By Katie Miserany

What’s An SMB?

3 Steps to Rethinking Small and Medium-Sized Businesses as Speed-Maximizing Businesses What’s an SMB? There’s the standard definition for SMB, of course. The term, which stands for “small and medium-sized business,” is a useful one for analysts and researchers tasked with defining the... Read More

Small Business

Jan 01, 2015 By Heike Young

5 Reasons 2015 Will Be Your SMB’s Biggest Year Yet

Experts are predicting that 2015 will be the year of the podcast, the year of mobile (again), the year of solar power, and the year of the millennial customer. Why not the year of your small business? 2015 is a blank slate offering plenty of opportunities to grow your customer base. In fact, it’s... Read More

Featured, Sales, Small Business

Dec 31, 2014 By Heike Young

30 Social Media Campaign Ideas & Marketing Examples

Eight months ago, I shared 30 of the best social media campaigns of early 2014. I chose these examples because they were creative, inspiring, or otherwise notable. The sun has set on 2014, so it's now time to pick 30 of the best social media campaigns for the rest of 2014. As with the previous... Read More

Featured, Marketing, Marketing Cloud, Social

Dec 31, 2014 By Chad White

Start 2015 Strong: Quick Wins for Email Marketers

As we kick off the New Year, let's focus on what's easy instead of what's new. Here are my picks for low-effort/high-return initiatives for email marketers in 2015: Optimize your snippet text.You would never leave your subject line to chance, or be careless with your sender name. However, most... Read More

Marketing, Email Marketing, Strategy

Dec 31, 2014 By Ivy Wright

4 Steps to Connect Global Digital Communications from EMD

EMD Millipore, the life science division of Merck KGaA, Darmstadt, Germany, is a global organization that creates innovative solutions to accelerate life science-focused research, development, and production. With about 70,000 product offerings, EMD Millipore is a leading supplier of both tools and... Read More

Marketing, Digital Marketing, Strategy

Dec 30, 2014 By Kristina Anderson

4 Benefits Of Expanding Your Sales Organization by Adding Resellers

For your company to continue to grow its sales numbers, you can choose to implement a number of different strategies, including adding new reps or product lines, increasing efficiencies, and adding support staff to assist your team. Another strategy, embraced by many companies, is to build reseller... Read More

Quote-to-Cash

Dec 30, 2014 By Sarah Boutin

The Power of "Tough Love" from Salesforce's Woman of the Month

The holiday season is coming to pass...the time of year when many of us unplug, take time off, and make our families the priority. Yet when it comes to the other eleven months of the year, it can be a lot harder to strike that balance between work and family – especially when you have a demanding... Read More

Cloud, Careers

Dec 23, 2014 By Salesforce Staff

Small Business Spotlight: How Surf Air Takes Private Air-Travel to New Heights

Surf Air is out to shake up the private air-travel industry. With a membership model that is brand new to the industry, Surf Air is providing a simplified travel experience for their customers. As Vice President of Member Acquisition, Justin Hart builds a unique marriage between digital... Read More

Sales Cloud, Small Business, SMB Spotlight

Dec 23, 2014 By Chad White

Email Marketing Insights from Free Shipping Day

We've been examining email marketing trends on major shopping occasions throughout the holiday season. So far we've looked at Black Friday, Cyber Monday, and Green Monday. Next up: Free Shipping Day. A Shopping Occasion in DeclineThis year 73% of the more than 100 major retailers that we track... Read More

Marketing, Email Marketing, Industry Report

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

What’s An SMB?

5 Reasons 2015 Will Be Your SMB’s Biggest Year Yet

30 Social Media Campaign Ideas & Marketing Examples

Start 2015 Strong: Quick Wins for Email Marketers

4 Steps to Connect Global Digital Communications from EMD

4 Benefits Of Expanding Your Sales Organization by Adding Resellers

The Power of "Tough Love" from Salesforce's Woman of the Month

Small Business Spotlight: How Surf Air Takes Private Air-Travel to New Heights

Email Marketing Insights from Free Shipping Day

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First