360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 29, 2015 By Robert Spector

Small Business Spotlight: Your Values Determine Your Loyalty and Your Longevity

After two decades of writing books, delivering keynotes, conducting workshops and exchanging ideas on customer service with an assortment of businesses ranging from car washing to cloud hosting, I belief in one immutable truth: While a company’s success is shaped by its practices, its longevity is... Read More

SMB Spotlight, Small Business, Customer Service, Leadership

Apr 29, 2015 By jared-flamm

Reveal Marketing: How to Drive Intrigue and Engagement for Your Content

Whether you’re an enterprise company or a small business getting users to engage with your messaging is critical to success. We’ve all been there, you set up an email, ad-unit, or social promotion with high hopes for the campaign, only to receive the same abysmal results. In less than 500 words I... Read More

Marketing

Apr 29, 2015 By Julia Blake

6 Reasons to Use a Pre-made Template Instead of Coding a Website

Having a good-looking and easy-to-use website is a must-have for any business today. Taking their business online provides owners with many benefits, including much broader audience and new ways of presenting the products and services to potential customers. When it comes to creating a website many... Read More

Cloud

Apr 28, 2015 By Peter Sena

Are Your Clients Too Vain? Why We Need Metrics That Matter For The Bottom Line

During a recent meeting I attended with a CMO of a large, well-known brand, it quickly became apparent that one of the performance metrics he cared most about was the number of views to the brand’s YouTube channel. Believe it or not, this perspective is more common than you think. I challenged his... Read More

Marketing

Apr 28, 2015 By Bryan Colyer

LinkedIn is More Monster.com than Match.com

We have looked at over 30,000 LinkedIn sales profiles over the past couple of months and what should be a great resource for helping people solve their business problems is nothing more than a self-serving, self-centered employment website. I am talking salespeople and I am talking about myself, I... Read More

Sales

Apr 28, 2015 By Devon McGinnis

The 2015 State of B2B Marketing: New Research from Salesforce

It's no surprise that B2B and B2C marketers have different goals and strategies. In January, we released new research on the overall state of marketingÃ¢ÂÂ-Ã¢ÂÂincluding businesses of all sizes and types, based on the responses of 5,000+ global marketers. Now we're separating B2B from B2C... Read More

Marketing, Digital Marketing, B2B Marketing

Apr 27, 2015 By Kim Honjo

This Week in Small Business: When Technology Helps (and Halts) Business

Tech news was everywhere this week! From the Apple Watch launch, to Google’s mobile algorithm change, to how technology is shaping business decisions everyday. We saw a lot of stories that might be of interest to small businesses and pulled a few of them into our roundup. Read on to learn more... Read More

Small Business

Apr 27, 2015 By Jeffrey Hayzlett

It’s All About The Hashtag: Social Selling Using Hashtags

If you own a business today, there’s really no excuse for not having a social media footprint. Social selling through Facebook, Twitter, Instagram, Tumblr, Google+, and other social media outlets is a popular way to stay connected with your clientele while also reaching potential new customers.... Read More

Sales

Apr 27, 2015 By Tim Pickard

The Real Cost of Poor Prospecting to US Businesses

New research from NewVoiceMedia provides a compelling insight into a prospect’s view of B2B sales practices, revealing that just 18% are completely satisfied with sales approaches they’ve received. And with findings uncovering that more than half of sales calls are poorly researched, the study... Read More

Sales

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Small Business Spotlight: Your Values Determine Your Loyalty and Your Longevity

Reveal Marketing: How to Drive Intrigue and Engagement for Your Content

6 Reasons to Use a Pre-made Template Instead of Coding a Website

Are Your Clients Too Vain? Why We Need Metrics That Matter For The Bottom Line

LinkedIn is More Monster.com than Match.com

The 2015 State of B2B Marketing: New Research from Salesforce

This Week in Small Business: When Technology Helps (and Halts) Business

It’s All About The Hashtag: Social Selling Using Hashtags

The Real Cost of Poor Prospecting to US Businesses

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First