360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 16, 2015 By Trisha Winter

8 Magnificent Marketing Predictions for 2016

What should your New Year’s resolution be for your marketing department? Where has the year gone? Already Marty McFly has come and left and turkeys have lost their heads over Thanksgiving, which can mean only one thing. It’s that time of year again. You know the time I’m talking about. That’s... Read More

Marketing

Dec 15, 2015 By Erin Sherbert

New: An Interactive Guide to Winning More Sales

Sales used to be really simple; you can ask your parents all about that. You’re probably more familiar with the modern-day sales process — the one that requires a lot of work and manpower to close a deal fast. We’ve seen how customers have gotten smarter and more complex when it comes to choosing... Read More

Sales Cloud, Sales, Strategy

Dec 15, 2015 By Anthony Morris

5 Steps to Become the Bank Your Customers Love in 2016

It’s no surprise that Banking is undergoing one of the most crucial periods of transformation of the modern era. Like many other large, complex and regulated industries, the very foundation of banking is being challenged. Not long ago it would be unheard of to hear the saying “Banking is... Read More

Apps, Financial Services, Innovation

Dec 15, 2015 By Matthew Hutchinson

Inside View: How Salesforce HR Uses Marketing Cloud for Employee Recruitment and Onboarding

Read how HR departments can use Marketing Cloud to create awareness for open positions, acquire candidates, engage applicants, then efficiently onboard those selected. ... Read More

Marketing, Marketing Cloud, HR

Dec 15, 2015 By Tom Gleason

How Do I Get People to Respond to Sales Outreach?

If you are a salesperson, this really is the million-dollar question, isn’t it? The people you’re aiming to sell to are more connected and accessible, in many ways, than ever before. But they are also more distracted, and earning their attention is more difficult than ever. What can today’s sales... Read More

Sales

Dec 15, 2015 By Hilary Givens

Tips for Creating Video Ad Content that’s Worth Watching

If there’s one trend advertisers and brands should not ignore, it’s digital video advertising. According to Inc., after watching branded video content, a consumer is 85% more likely to purchase a product or service. In addition, they found that posts including a video acquire 3x more clicks than... Read More

Advertising, Marketing

The Security Partnership: How Event Monitoring Bring Security and Business Leaders Together

Dec 14, 2015 By Adam Torman

The Security Partnership: How Event Monitoring Brings Security and Business Leaders Together

In the last Security Partnership post, Jim Rivera talked about why both IT and the business ends of a company need to form a partnership to ensure both parties come together to set security standards, select tools to achieve their goals, and identify the correct path forward. The ability to monitor... Read More

App Cloud, Cloud, Featured, Innovation, IT, Leadership

The 30 Most Brilliant Social Media Campaigns of 2015

Dec 14, 2015 By Heike Young

The 30 Best Social Media Campaigns of 2015

In 2015, social media campaigns that were visually compelling, customer-centric, and creative took the spotlight. Instead of self-promotion and noisy broadcasting, many brands kept customers engaged and entertained on their social media properties by offering unique and valuable content — a... Read More

Marketing Cloud, Online Marketing, Social Media, Featured

Dec 14, 2015 By Devon McGinnis

5 Sales Lessons Learned in 2015

Being part of the Salesforce Research team in 2015 has provided a great front-row seat to industry surveys and research across many hot topics — from wearables at work to high-performing sales teams. As we inch closer to the end of 2015, there’s no better time to reflect on the past year and what... Read More

Sales, Sales Strategies

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

8 Magnificent Marketing Predictions for 2016

New: An Interactive Guide to Winning More Sales

5 Steps to Become the Bank Your Customers Love in 2016

Inside View: How Salesforce HR Uses Marketing Cloud for Employee Recruitment and Onboarding

How Do I Get People to Respond to Sales Outreach?

Tips for Creating Video Ad Content that’s Worth Watching

The Security Partnership: How Event Monitoring Brings Security and Business Leaders Together

The 30 Best Social Media Campaigns of 2015

5 Sales Lessons Learned in 2015

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First