If you haven't tuned into the news, listened to podcasts, read through your Twitter feed, or been to a conference lately, you may have missed a common fact. The world is becoming mobile first. Not only does this relate to us as consumers, but also the way companies operate. If you've lost, damaged or misplaced your phone for more than 5 minutes, you should be able to relate. So let's dive in to one great example to see how Berkshire Hathaway is leading the industry with the way they run their business from their phone.

Brad Rutta, VP of Marketing and Communications at Berkshire Hathaway Travel Protection, knows more than anyone that being mobile matters. His job, like many of yours, is to make sure his team is successful and his customers are having a 1-to-1 personalized experience. A while back Berkshire Hathaway realized something. Somewhere between the carbon copy and the fax machine, travel insurance had given up. It stopped looking for new ways to make giving and getting help easier. Worse, it forgot that helping people is what travel insurance is all about. Confusion and inconvenience are no ways to make a buck. Berkshire Hathaway Travel Protection is different. Their proactive claims processing is revolutionary in the industry. And they're determined to give travelers the coverage they need in simpler and smarter ways than ever before. They can't ignore how technology and travel have changed each other. Why would they want to? Together, they make the world a bigger place.

So with such a large task at hand, Brad knew he needed a little help. He uses the Salesforce Customer Success Platform to transform his business into a customer-focused company. Now Brad isn't always tied to his desktop, but as most passionate, successful employees are, he's constantly interested in what is happening in his organization--whether he is inside of the office or on a trip to Maui. Brad keeps up to date on every email that has been scheduled or completed, he tracks every journey that his team has running, stopped or drafted, and ensures his automations are running according to plan. How does he keep such a watchful eye on these programs? He transforms into a hawk… Ok that's false. It's actually a lot simpler than that, he uses the new Marketing Cloud Mobile App. Brad explains, "The speed of business is requiring marketers to move faster and have a pulse on our communication in real-time. Salesforce's Marketing Cloud mobile app gives us a practical solution to managing our relationships with customers."

Brad recently presented at Salesforce Connections, the digital marketing event of the year, and taught us how he mobilized his business with the Marketing Cloud Mobile App. One story that stood out to me was all around needing to take quick action in times of need. Brad was business traveling, and to keep up with the daily sends, he checked the calendar on his Marketing Cloud Mobile App. He noticed an error in an email that was scheduled to be sent. He caught it in time to pause it and ask his team to fix the error and resend. A simple solution that resolved what could have been a big problem.

The Marketing Cloud Mobile App is available for you to download today from the Apple App Store.