360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 05, 2017 By Heike Young

The Science of What Makes People Share Your Content Online

"Consumers don’t care about you at all. They just don’t care. Part of the reason is, they’ve got way more choices than they used to — and way less time. The thing that's going to decide what gets talked about, what gets done, what gets changed, what gets purchased, what gets built... is, is it... Read More

Marketing, Marketing Cloud

Jul 05, 2017 By Nick Johnson

4 Ways AI Will Change the Future of Business

Sultan Mahmood is the Global Financial Services leader of artificial intelligence and robotics at PwC. He also leads the development of PwC UK’s AI solutions and advises clients across many industries on identifying and delivering business results enabled by disruptive technologies such as AI and... Read More

Innovation, Leadership Insights, Artificial Intelligence

Jul 05, 2017 By Kyle Lacy

Tips for Scaling a Sales Team from 3 to 300

“Scale or die” is often thrown around in jest, and the phrase probably contains more truth than fiction, but it’s missing a few steps. Michelle Pietsch, Associate VP of Sales at Datadog, thinks that one of the biggest missing steps in scaling with rapid growth is patience. Michelle joined the... Read More

Sales, Small Business

Jul 05, 2017 By Rob Garf

A Q&A With the Person Who Literally Wrote the Book on Millennials

Jeff Fromm wrote the book (actually two of them) on Millennials, a huge and influential group of consumers. He says that any brand that makes themselves radically easy to use has an opportunity to create extraordinary value.... Read More

Commerce, Shopper Experience

Jul 05, 2017 By Bernie Kassar

4 Sure-Fire Ways to Increase Customer Satisfaction

When you deliver a superior experience, your buyers stick with you and become a valuable source for business referrals. You gain tremendous benefits through recurring revenue, new opportunities, and customer loyalty. Which is why organizations focused on innovation, growth and long-term shareholder... Read More

Customer Service, Service, Sales, Customer Experience

Jul 03, 2017 By Maureen Flaherty

6 B2B Account-Based Marketing Tactics

Imagine this; You’re an office manager searching for a new partner to provide your business with a cybersecurity system. You happen to download an e-book from a company. First, Salesperson A follows up via email about the e-book you downloaded. You respond and give Salesperson A some more... Read More

Marketing, Marketing Cloud

Jul 03, 2017 By Nels Gilbertson-Urtel

How One Company Turned Their Blog into a Top Salesperson

Salespeople make a lot of phone calls and are used to hearing the word “no” a LOT. Add in performance-based compensation, lofty sales goals, and having your activity scrutinized, and you’ve got a highly stressful job. Thankfully, there are lots of tools that help make the sales process easier. Here... Read More

Small Business, Sales, Marketing

Jul 03, 2017 By Ben Noble

Tracking the Customer Journey in Salesforce

Salesforce is a diverse platform with capabilities well-poised to transform business. One of the main attributes of the cloud-based CRM is its ability to decipher the customer journey. Think about how businesses used to operate: Marketing teams had databases that outlined all their campaigns and... Read More

Customer Service, Marketing, Sales, Cloud, CRM, Customer Journey

Jul 03, 2017 By Bhaskar Gandhavadi

Upskilling the Youth in India to Give Them a Brighter Future in Tech

Highlighted by the Government of India's recent “Digital India” and “Make in India” initiatives, and having worked in the IT Industry for decades myself, I know that employers are finding it increasingly difficult to hire people with expertise in Cloud computing. Partnering with the Salesforce... Read More

Careers, Learning

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The Science of What Makes People Share Your Content Online

4 Ways AI Will Change the Future of Business

Tips for Scaling a Sales Team from 3 to 300

A Q&A With the Person Who Literally Wrote the Book on Millennials

4 Sure-Fire Ways to Increase Customer Satisfaction

6 B2B Account-Based Marketing Tactics

How One Company Turned Their Blog into a Top Salesperson

Tracking the Customer Journey in Salesforce

Upskilling the Youth in India to Give Them a Brighter Future in Tech

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First