360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 24, 2017 By Eric Marotta

Understanding Your Digital Commerce ROI: The First Step Toward Digital Transformation

With B2B eCommerce poised to reach $1.2 trillion by 2021, businesses understand the opportunity of investing in digital strategies. In fact, digital commerce is the capability most often demanded by our clients’ customers. To be sure, business-to-business relationships depend upon customer retention, so launching commerce is a top priority. For many organizations, the ability to... Read More

Commerce, B2B Commerce

Jul 24, 2017 By Nick Johnson

3 Steps to Transform Your Business for the Age of the Customer

Today’s customers have markedly higher expectations of companies than ever before, according to Salesforce Research’s new “State of the Connected Customer” study. In the Age of the Customer, technology has empowered customers to take their business elsewhere and identify alternatives. It has also... Read More

Cloud, Leadership Insights

Jul 24, 2017 By Chad White

Shopping Cart Abandonment Email Trends [infographic]

“Online shoppers abandoning their carts is a natural part of the buying process, but it’s also a high-value behavior that’s worthy of a response,” Salesforce points out in its 5 Blueprints for Building Smarter Emails. That report highlights eight “IQ Boost Opportunities” for your shopping cart... Read More

Marketing, Retail

Jul 24, 2017 By Jacob Botha

Why One Salesforce Sales Team Makes Meditation A Priority

I’ve always been interested in how the body and mind work together. As a sales professional, understanding human behavior and psychology are a big part of the job. Before working in this industry, I was a physical therapist, focused on understanding and healing the body. In my new role as Sales... Read More

Sales, Careers

Jul 21, 2017 By Rachel Kastigar

Stay Proud: How Salesforce Celebrated Pride Month 2017

Salesforce showed its true (rainbow!) colors this Pride Month as members of the LGBTQ community and allies alike joined together as one big Ohana to celebrate diversity and promote #EqualityForAll. This June was one of Salesforce’s biggest and boldest pride months to date, with record participation... Read More

Cloud, Events

Jul 21, 2017 By Marc Wayshak

5 Tips to Build a Deep Connection With Any Prospect

We’ve all heard it before: “People buy from people they like.” No matter how many people believe this, it simply isn’t true. People don’t buy from people they like; they buy from people they trust and respect. If you’re trying to be your prospects’ best friend by automatically saying “yes” to... Read More

Sales

Jul 21, 2017 By Heike Young

10 Ways That Productive People Get More Work Done in Fewer Hours

The sunny summer months are a perfect time to increase your productivity at work without spending an exorbitant amount of time there. In the U.S., we tend to correlate longer working hours with greater productivity and efficacy in a business. However, spending more time at work may not really be... Read More

Careers

Jul 21, 2017 By Sasha Laferte

Content Intelligence: Like Car Navigation for Your Marketing

Artificial intelligence (AI) is beginning to permeate the marketing landscape. But how do you best use it to your advantage? One exciting application is a new marketing technology called content intelligence, which utilizes artificial intelligence and big data to offer unprecedented marketing... Read More

Content Marketing, Marketing, Artificial Intelligence

Jul 21, 2017 By Leyla Seka

5 Lessons in Pitch Writing from the Winners of the Dreampitch Competition

There are many things I love about my job, but one of the most exciting aspects of running AppExchange is watching innovative new ideas evolve into businesses. And few things embody this mission (and expose the phenomenal amount of talent within our ecosystem) better than our Dreampitch... Read More

AppExchange, Small Business

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Understanding Your Digital Commerce ROI: The First Step Toward Digital Transformation

3 Steps to Transform Your Business for the Age of the Customer

Shopping Cart Abandonment Email Trends [infographic]

Why One Salesforce Sales Team Makes Meditation A Priority

Stay Proud: How Salesforce Celebrated Pride Month 2017

5 Tips to Build a Deep Connection With Any Prospect

10 Ways That Productive People Get More Work Done in Fewer Hours

Content Intelligence: Like Car Navigation for Your Marketing

5 Lessons in Pitch Writing from the Winners of the Dreampitch Competition

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First