360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 20, 2017 By Robert DeSisto

Moving from Customer Survival to Customer Success

For years, customers were often enslaved by on-premise applications that were very difficult to keep standing due to changing infrastructure, patch fixes and release upgrades. Then many of these customers were promised a seamless migration from on-premise to the cloud, only to have their hopes... Read More

Cloud, Leadership

Jul 20, 2017 By Sara Varni

Salesforce a Leader in the Gartner SFA Magic Quadrant for 11th Straight Year

We at Salesforce Sales Cloud are incredibly honored to once again be named a Leader in the Gartner Magic Quadrant for Sales Force Automation (SFA). And it’s far from the first time. In fact, this is the 11th straight year we’ve earned this recognition. According to Gartner, characteristics of a... Read More

Sales, Sales Cloud, News

Jul 20, 2017 By Jon Brody

Are You a Traditional Marketer or a Scientific Marketer?

Ever wonder why the failure rate of most inbound marketing experiments hovers around 97 percent? It’s because marketers rely on growth spikes from one-off successes but can’t repeat them. Unfortunately, this isn’t a game of roulette — it’s business. Rather than base marketing on gut feelings and... Read More

Marketing

Jul 20, 2017 By Marissa Kraines

Blaze New Trails on The Road to Dreamforce

All the Dreamforce information you want, in a brand new format! On our fifth season of this web series, we made some changes, but you’ll continue to see Dreamforce take shape as we discuss sessions, take you behind the scenes, give you up-to-date info, provide top tips for newcomers, and much... Read More

Dreamforce, Events

Jul 20, 2017 By Tom Farrell

Switching Off For Summer: Advice From The Pool Bar

Summertime, and the living is easy. Or at least it used to be. George Gershwin can probably consider himself lucky to have lived his life well before the smartphone era, when for many of us vacation can end up meaning juggling family and work - and considerably more stress than either of those... Read More

Cloud, Mobile, Careers

Jul 20, 2017 By Jeffrey Hayzlett

Why Aren’t More CEOs Using Social Media? 5 Ways to Change That

Every company and small business in the country has some kind of social media presence. I can’t imagine a business not having a presence in this day and age. At every level of corporate America, CEOs want their companies to have a vibrant social media presence, but they themselves aren’t jumping... Read More

Leadership, Marketing, Social Media

Jul 19, 2017 By Kim Honjo

Meet the Trailhead Characters: Astro, Codey, and Friends

In 1999, Salesforce changed the mindset of what enterprise software could be. Marc Benioff envisioned making software easier to purchase, simpler to use, and more democratic without the complexities of installation, maintenance, and constant upgrades. The logo NO SOFTWARE was created and our... Read More

Cloud, CRM

Jul 19, 2017 By Heike Young

7 Ways to Use Reviews and Testimonials For More Believable Marketing

Marketers know Yelp, TripAdvisor, Amazon, Google, and other reviews are a huge part of buying journeys. But how can you use existing customer reviews in your marketing content to make the things your company says more believable? And what if you're in B2B and don't have a wealth of traditional... Read More

Marketing, Marketing Cloud

Jul 19, 2017 By Deborah Sweeney

How to Get Your Team OOO This Summer

Whether you’re working at a startup or a major corporation, no summer ever passes without employees requesting time off to get out of the office and enjoy a quick getaway. In an annual survey conducted by Project: Time Off, full-time employees are getting more paid vacation days (22.6 as of 2016)... Read More

Cloud, Leadership

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The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Moving from Customer Survival to Customer Success

Salesforce a Leader in the Gartner SFA Magic Quadrant for 11th Straight Year

Are You a Traditional Marketer or a Scientific Marketer?

Blaze New Trails on The Road to Dreamforce

Switching Off For Summer: Advice From The Pool Bar

Why Aren’t More CEOs Using Social Media? 5 Ways to Change That

Meet the Trailhead Characters: Astro, Codey, and Friends

7 Ways to Use Reviews and Testimonials For More Believable Marketing

How to Get Your Team OOO This Summer

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First