360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 30, 2017 By Heike Young

The 2017 Marketing Holiday Calendar: Your Complete Guide to Holiday Success

As a marketer, you probably relate to feeling like the winter holidays are equally exciting, chaotic, draining, and fantastic for conversions. In 2017, we have reason for optimism for the holiday season: Holiday retail sales during November and December 2016 increased 4% from 2015 (NRF).... Read More

Marketing, Retail, Holiday Readiness

Aug 30, 2017 By Adrian Davis

5 Note-Taking Tips to Build Deeper Relationships with Customers

Note taking is a critical skill for sales professionals. How well do you take notes? What do you do with your notes after you've taken them? My thoughts turned to note-taking as two people commented on my notes recently. Note-taking is something I take for granted —no doubt, we all do. I thought... Read More

CRM, Sales

Aug 30, 2017 By Reid Carlberg

Enterprise Heterogeneity: Does Your Platform Play Well with Others?

Every enterprise architect knows one thing: a new system means any number of new integrations (and headaches). Heterogeneity is the norm of enterprise architecture, so integration projects are common. However, system integration is expensive, challenging, brittle and time consuming work that slows... Read More

Platform

Aug 30, 2017 By Robert Mcguire

Make Employee Engagement for Your Freelancer Workforce a Priority Too

The growing gig economy can be a boon to startups and other businesses that need an agile workforce and want to minimize fixed labor costs. Freelance websites and marketplaces make it easier than ever to find that talent, and many apps are appearing that make it easier to manage the operational... Read More

Careers, Cloud, Corporate Culture

Aug 30, 2017 By Joachim Klein

Why Sales and Operations are New Best Friends

We recently brought business leaders together at our Salesforce CPQ Campfire Event in San Francisco. One thing was made clear from our discussion right away—CPQ is critical for the front and back office. If a sales organization is not using the right processes and technology to close deals, it... Read More

Sales, Quote-to-Cash

Aug 29, 2017 By Jennifer Johnston

Turn Your Culture into a Competitive Advantage

In the age of social media and employer review sites, companies can’t hide their cultures. Anyone with an internet connection can get a firsthand look from the people who know it best — your employees. If your culture is healthy, you benefit from positive sharing by employees. If it’s not,... Read More

IT, App Cloud

Aug 29, 2017 By Richard Socher

Salesforce Research Will Make it Possible to Talk to Your Data

By 2020, the total amount of digital data created worldwide is expected to reach 44 zettabytes thanks to the advent of connected devices and software applications, according to IDC. This is exciting, but it also presents new challenges. How can business users make sense of all of this data... Read More

Analytics, Artificial Intelligence

Aug 29, 2017 By Stuart Leung

3 Secrets to Customer Data Analytics That Only Real Data Nerds Know

There was a time when data was available to only the select few: There were analysts, and then there was everyone else. These data analysts worked directly with the numbers and statistics that most everyone else preferred to ignore. Charting trends, forecasting possible events, and creating... Read More

Analytics, Artificial Intelligence, IT

Aug 29, 2017 By Marco Casalaina

4 Questions CEOs Must Answer to Leverage AI for Deeper Customer Relationships

An increasing number of TED Talks, futuristic think pieces, and science fiction books portray artificial intelligence (AI) as the catalyst for people’s conversion from humans to godlike creatures capable of eternal life. They depict AI triggering the “singularity”— “super intelligences” that act,... Read More

Leadership Insights, Artificial Intelligence

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The 2017 Marketing Holiday Calendar: Your Complete Guide to Holiday Success

5 Note-Taking Tips to Build Deeper Relationships with Customers

Enterprise Heterogeneity: Does Your Platform Play Well with Others?

Make Employee Engagement for Your Freelancer Workforce a Priority Too

Why Sales and Operations are New Best Friends

Turn Your Culture into a Competitive Advantage

Salesforce Research Will Make it Possible to Talk to Your Data

3 Secrets to Customer Data Analytics That Only Real Data Nerds Know

4 Questions CEOs Must Answer to Leverage AI for Deeper Customer Relationships

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First