360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 02, 2018 By Ruthie Miller

5 Reasons Why Diversity Drives Innovation for Small Businesses

Diversity has become a popular topic in recent years, but it’s not easy to quantify the benefits. Sure, you know diversity is “good” for your small business, but just how important is it really? To sum it up: vital. Equality and diversity must be SMB priorities. Business leaders everywhere are... Read More

Small Business

Top Retail Brands Have a Single View of the Customer with AI and data integration

May 02, 2018 By Heike Young

How Top Retail Brands Are Aligning Around the Consumer Experience

The growth of digital has shaken up everything we thought we knew about retail. Giants have fallen. Major new players have emerged, seemingly from nowhere. Yet, despite the uncertainty, the retail industry is teeming with opportunity. According to a recent report from Salesforce and Deloitte,... Read More

Marketing, Retail, Strategy

May 01, 2018 By Caila Schwartz

Q1 Shopping Index: Ecommerce Grows 15%, Fueled by Rebound in Traffic

It was a positive start to 2018, as retailers saw healthy 15% growth in digital revenue in the first quarter, fueled by balanced increases in both digital traffic and shopper spend. The growth in Q1 traffic represents a turnaround from the majority of 2017, when traffic growth to retail sites was largely flat.... Read More

Commerce, Retail Insights, Shopping Index

May 01, 2018 By Kim Honjo

Self-Service or Bust: Why Connected Customer Portals are Vital to Customer Experience

We’re in a time when the digital world is more familiar to many than the analog one. Millennials and Generation Z have grown up playing video games since preschool; they’ve lived most of their lives online. These digital native customers are smart, tech-savvy, and accustomed to being able to find... Read More

Customer Service

May 01, 2018 By Anne Delsanto

Gartner Names Salesforce a Leader in Magic Quadrant for Enterprise High-Productivity Application Platform as a Service

We are excited to announce that Gartner has named Salesforce a leader in their new Magic Quadrant for Enterprise High-Productivity aPaaS. Why is hpaPaaS a strategic imperative for both IT and business decision makers? Customer expectations have changed with technology. Currently, 58% of... Read More

Industry Report, IT, News

May 01, 2018 By Laura Norman

10 Stats You Don’t Know About Small Businesses

From the family-owned flower shop to the latest tech “unicorn”, small and medium-sized businesses (SMBs) come in all shapes and sizes. Some operate out of a garage or a dorm room, while others employ 200 workers in a factory. Some use (and create) the latest technologies, while others run their... Read More

Small Business

Apr 30, 2018 By Kristie Poon

25 Free SMB Resources for Growth

It’s National Small Business Week, and we’re proud to celebrate the contributions and achievements of small businesses everywhere. To start the week off right, we’re back by popular demand after our first list (30+ Free SMB Resources for Growth and Innovation), to bring you another edition of new... Read More

Small Business

Apr 30, 2018 By Kamal Tahir

Retailers, Is Your Loyalty Program Stuck in the Past?

The basic foundation of loyalty programs – give a reward for taking an action – haven’t changed much over the years. But consumer behavior sure has, and the fiercely competitive retail environment is impacting the performance of loyalty programs that used to be considered successful.... Read More

Commerce, Shopper Experience

Apr 27, 2018 By Brian Bergen

GDPR: What All Marketers Need to Know

Rumors around the European Union’s General Data Protection Regulation (GDPR) have turned into full-on rumblings in recent months, as the new rules go into effect in May. The EU regulation will affect how marketers across every business and industry interact with consumers. In practice GDPR will... Read More

Marketing, Marketing Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

5 Reasons Why Diversity Drives Innovation for Small Businesses

How Top Retail Brands Are Aligning Around the Consumer Experience

Q1 Shopping Index: Ecommerce Grows 15%, Fueled by Rebound in Traffic

Self-Service or Bust: Why Connected Customer Portals are Vital to Customer Experience

Gartner Names Salesforce a Leader in Magic Quadrant for Enterprise High-Productivity Application Platform as a Service

10 Stats You Don’t Know About Small Businesses

25 Free SMB Resources for Growth

Retailers, Is Your Loyalty Program Stuck in the Past?

GDPR: What All Marketers Need to Know

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First