360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 05, 2020 By Marah Studniski

Can Marketing Automation Help Save Lives? Yes, and Here’s How

Like other healthcare organizations, the National Marrow Donor Program® (NMDP)/Be The Match® had to quickly modify its operations to continue to deliver therapies to patients and keep donors safe during the pandemic. See how they did it... Read More

Customer Engagement, Marketing, Marketing Cloud, Pardot, B2B Marketing

Aug 21, 2020 By Gail Moody-Byrd

AI Is Keeping Supply Chains Running Throughout the Pandemic

Gail Moody-Byrd is Chief Marketing Officer and John Kalil is Chief Customer Officer at Noodle.ai, an enterprise artificial intelligence company and a Salesforce customer. This blog captures a recent conversation between Gail, John, and Salesforce. Did you know that demand and inventory planners of... Read More

Artificial Intelligence, Marketing, Marketing Cloud, Leading Through Change, Pardot

Aug 18, 2020 By Tracy Eiler

How To Target the Right Accounts and Other ABM Insights From a CMO

Most B2B marketers have an account-based marketing (ABM) strategy. But how can you tell if your strategy’s working? And if it’s time for a change, where do you start? These tips can point you in the right direction... Read More

Customer Engagement, Marketing, Pardot, Marketing Cloud, Account-Based Marketing, B2B Marketing, Lead Generation

Jul 20, 2020 By Mike Kostow

4 Ways Technology Can Give Your Account-Based Marketing Strategy a Boost

Account-Based Marketing (ABM) helps companies support more complex organizations. Here are four ways that digital marketing technology can help you execute your ABM strategy... Read More

Customer Engagement, Marketing, Marketing Cloud, Pardot, Account-Based Marketing, B2B Marketing, Digital Transformation

Jun 27, 2020 By Ann Marie Aviles

Keeping up With an Unexpected Sales Surge: A Disposable Glove Distributor's Advice

Brick and mortar reopenings do not mean “back to business as usual.” Heightened concerns around safety and sanitization mean retailers must rethink operations. Disposable glove distributor, AMMEX, is one Trailblazer helping others ramp up and re-engage their clients ... Read More

Customer Engagement, Commerce, Pardot, Sales Cloud, Manufacturing, Consumer Goods, Leading Through Change

Mar 18, 2020 By Jennifer Sacks

Challenges With Data? You’re Not Alone

According to Deloitte, “Organizations with the strongest cultural orientation to data-driven insights and decision-making were twice as likely to have significantly exceeded business goals.” However, 67% of executives surveyed were “not comfortable accessing or using data from their existing tools... Read More

Customer Engagement, IT, Data Management, Pardot

May 06, 2019 By Michael Kostow

Introducing Pardot Business Units – Personalized Enterprise B2B Marketing at Scale

It’s clear that the future of marketing is no longer just automation, but personalization. The more targeted a message is, the better. Yet, enterprise marketers face a perpetual tug-of-war — how to balance the need for a centralized brand and message, while giving marketers from regional teams or... Read More

AppExchange, B2B Marketing, Marketing, Marketing Automation, Pardot

How sales reps can work smarter, not harder

Apr 23, 2019 By Robin Grochol

Work Smarter, Not Harder With These Latest Productivity Features for Sales Reps

Sales reps today are under more pressure than ever to add value to customers and be trusted advisors. But it might surprise you that reps spend 66% of their time bogged down in administrative tasks. While we can’t do your expense reports for you, we can help reps be more productive. To tackle that,... Read More

Sales, Sales Cloud, Pardot, Cloud

Mar 04, 2019 By Emily Fultz

B2B Marketing Trends: Insights From the Frontlines of B2B Marketing

Business-to-business (B2B) marketers now face challenges that simply didn’t exist a few years ago. Business buyers are savvier and more connected than ever, and they expect always-on, highly personalized buying experiences. What is B2B marketing today — and how is it changing B2B marketing has... Read More

B2B Marketing, Marketing, Pardot

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Can Marketing Automation Help Save Lives? Yes, and Here’s How

AI Is Keeping Supply Chains Running Throughout the Pandemic

How To Target the Right Accounts and Other ABM Insights From a CMO

4 Ways Technology Can Give Your Account-Based Marketing Strategy a Boost

Keeping up With an Unexpected Sales Surge: A Disposable Glove Distributor's Advice

Challenges With Data? You’re Not Alone

Introducing Pardot Business Units – Personalized Enterprise B2B Marketing at Scale

Work Smarter, Not Harder With These Latest Productivity Features for Sales Reps

B2B Marketing Trends: Insights From the Frontlines of B2B Marketing

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First