360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Nov 11, 2015 By Matthew Hutchinson

Inside View: How Salesforce Uses Marketing Cloud to Drive Mobile App Adoption

At Salesforce, we don’t just help other companies achieve results with Marketing Cloud, we use it ourselves to drive our very own business. In the Inside View series, we’ll take a look at some unique and unexpected ways teams across our organization leverage Marketing Cloud—like sharing competitive... Read More

Marketing Cloud, Marketing, Mobile

Nov 10, 2015 By Rebecca Brown

4 Customers Share Their Success Stories About Apps

Apps can help your team be more efficient, higher-performing, and goal-crushing. The recent AppExchange Demo Jam showcased this and more – live! Salesforce MVPs Joshua Hoskins and Jeff Grosse hosted, while AppExchange partners, Apttus, DocuSign, Drawloop, and InsideSales.com battled it out with... Read More

AppExchange, Apps, Cloud, Mobile

Oct 29, 2015 By Tal Meshulam

How to Find Your Target Audience on Mobile

So you finished building your app and you are ready to conquer the world and take the app stores by storm. Now, all you need is users — lots of good ones to keep your business rolling. That’s easier said than done… The good news is that although most cookie-less mobile targeting is still playing... Read More

Marketing, Mobile

Oct 23, 2015 By Michael Langguth

Apps Drive Half of Mobile Sales for Some Savvy Retailers

Apps have become the highest-performing channel for many retailers, with conversion rates outperforming the desktop. Apps now generate about half of all mobile sales for retailers who have made their app experience a priority, and are expected to drive over 40% of mobile sales for the top US 500 retailers this year. How can retailers leverage apps to drive the in-store experience?... Read More

Commerce, Retail Insights, Mobile, Unified Commerce

Oct 13, 2015 By Laura Fagan

IT Visionaries: How Eurostar Is Using Custom App Dev To Earn Customer Loyalty

For over two decades, Eurostar has carried some 150 million passengers to and from the United Kingdom, France, Belgium, and beyond, via the Channel Tunnel. The aim of the high-speed train service is to be the most loved travel experience in Europe. For CIO Antoine de Kerviler and his team, this... Read More

App Cloud, Apps, Cloud, Developer, Innovation, IT, Mobile

Sep 10, 2015 By Tod Nielsen

Salesforce App Cloud: A New Way to Build Apps

Every company must become an apps company. Apps are what business demands. Apps are how you draw the straightest line possible to the customer, whether internal or external. And the big challenge for IT right now is keeping up with the tremendous appetite for apps. At Salesforce, we work hard to... Read More

Apps, Cloud, Innovation, IT, Mobile, Platform

Aug 25, 2015 By Kexin Chen

Salesforce CIO’s Perspective: How Mobile Can Supercharge Employee Productivity

Salesforce CIO Ross Meyercord has been growing one of the leading information technology teams in the broader IT space for the past three years. With Dreamforce 2015 quickly approaching, Meyercord shares in this interview how his department has supercharged app development to create a mobile-first... Read More

Apps, IT, Mobile, Leadership, Cloud, Dreamforce

Aug 10, 2015 By Eric Bensley

Smarter. Faster. Mobile. "5 Stories of Customer Success with the Salesforce1 Mobile App" — A New Salesforce E-Book

It’s been nearly two years since Salesforce introduced the Salesforce1 Mobile App. Today, more than 100,000 companies use it and over 4 million custom apps have been built for it. By any measure, these are phenomenal figures. But what’s the deeper story behind the numbers? How are companies using... Read More

Cloud, Featured, Mobile

Aug 04, 2015 By Jeff Douglas

How a Simple Text Helps You Win the Customer Service Game: App Mavericks

There’s no doubt that businesses are becoming increasingly accessible and responsive to customers, thanks to the prevalence of social media channels and 24/7 customer service phone lines. However, there are very few businesses that engage in two-way text conversations with their consumers. That’s... Read More

Customer Service, AppExchange, Mobile

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Inside View: How Salesforce Uses Marketing Cloud to Drive Mobile App Adoption

4 Customers Share Their Success Stories About Apps

How to Find Your Target Audience on Mobile

Apps Drive Half of Mobile Sales for Some Savvy Retailers

IT Visionaries: How Eurostar Is Using Custom App Dev To Earn Customer Loyalty

Salesforce App Cloud: A New Way to Build Apps

Salesforce CIO’s Perspective: How Mobile Can Supercharge Employee Productivity

Smarter. Faster. Mobile. "5 Stories of Customer Success with the Salesforce1 Mobile App" — A New Salesforce E-Book

How a Simple Text Helps You Win the Customer Service Game: App Mavericks

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How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First