Operations and revenue strategy. Add those skills to the laundry list.
As the roles and responsibilities of the B2B marketing organization evolve, so too do those of their chief officer. Marketing organizations are being given increased responsibility over revenue and marketing operations. These...
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As you continue to implement all of your carefully thought out 2017 plans for your digital advertising, let’s take a step back and think about what new realities all marketers and advertisers need to know, as part of the launch of our new e-book.
Digital advertising continued to grow in 2016,...
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Big changes in ecommerce, mobile payment, social customer service, and customer experience have led retailers to a scenario where much is unknown and much is undergoing disruption. What do we actually know about the future of retail vs. what's pure conjecture?
Accenture and Salesforce recently...
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Email marketing is not, never has been and never will be sexy. Year in and year out we hear about its eventual demise. Yet, each year retail marketers are reminded that email marketing drives the highest ROI of all digital marketing channels and that shoppers prefer email above all other channels...
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Social media accounts for a third of all time spent online. Social networks have changed the game forever for marketers — and the changes aren’t slowing down anytime soon.
Keeping up with the latest social channels and their functionalities can feel like a full-time job. And if you’re like most...
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You've probably heard that phrase a lot: "the customer journey." It's been echoing around digital marketing event keynotes everywhere for the past few years. Now it even ranks as a search term right alongside "marketing automation."
But what is a customer journey, and what's it...
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The increasing relevance of big data and the proper management of such is a trend that’s showing no signs of slowing down anytime soon; in fact, more data was created between 2013-2015 than ever before combined, and predictions state that by the start of the new decade, 1.7 megabytes of new...
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Some people feel innately creative; some don't. Many view creativity as a you've-got-it-or-you-don't trait.
As marketers, we're often more comfortable labeling ourselves as effective, efficient, or data-driven, instead of creative.
At the same time, companies put a lot of pressure on marketers to...
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Last week we discussed how KPIs empower employees and drive results. Today we're going to look at setting up KPIs.
Here’s the 3-step process I’ve used to fix the original problem of my team not taking ownership of their tasks. This framework can be used by any entrepreneurial marketer and applied...
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