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Clément Cazalot
Clement Cazalot (@clementc) is co-founder & CEO of docTrackr, a cloud digital rights management solution company that provides powerful document security and tracking software to businesses.
Developing an efficient and effective sales process for a small company is a big challenge. Here's how to get your sales strategy off the ground and on the right foot.
Focus on leads that need your product
Small companies have a tendency to chase down every potential leads based on enthusiasm...
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Channel partnerships are a high impact strategy for growing your company and a good partnership can provide access to new customers and references that bring in business.
Follow these action steps to define, refine and secure a channel partnership.
Step 1: Determine a channel partnership...
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A well-oiled sales and marketing machine powers an organization. In order to survive, sales drives revenue. In order for sales to drive revenue, marketing must keep high quality opportunities flowing into the sales pipeline.
For this machine to run, both teams must be aligned. Here are three...
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