May 01, 2020 By Marc Benioff

Company Alignment: The Salesforce Secret to Success

This piece was originally published in 2013. The V2MOM tool and Marc's thinking behind it remain highly relevant today. So we're sharing it with you again — as well as adding new content from his latest book. Over the past 21 years, we’ve grown Salesforce from a four-person company to one with more... Read More

CEO, Future of Work, Leading Through Change, Leadership, Corporate Culture

Mar 16, 2020 By Marc Benioff

A Letter to Our Customers

Together, we are facing a truly unprecedented situation. The global coronavirus pandemic is affecting all of our families, our businesses, our communities, and our way of life. During this time, I wanted to reach out and update you on how we’re approaching the situation at Salesforce. First and... Read More

Salesforce Ohana

Mar 11, 2020 By Marc Benioff

Our Latest Efforts to Help Those Affected

Our hearts go out to everyone around the world — in our Salesforce family and beyond — who is being affected by the coronavirus, either directly or indirectly. This moment reminds us that we’re all connected like never before, and to get through these times we need patience, understanding,... Read More

Salesforce Ohana

Mar 07, 2014 By Marc Benioff

Marc Benioff: Thank You for Fifteen Awesome Years!

Today, as salesforce.com celebrates our fifteenth birthday, I want to say THANK YOU to each and every customer. We started salesforce.com in 1999 with a goal of making enterprise software as easy to use as a website like Amazon.com. Fifteen years later, it is truly awesome to see how much our... Read More

Featured, News

Nov 04, 2013 By Marc Benioff

Marc Benioff: Why Telesales Works

For all of you sales leaders out there, here is an excerpt from CEOMarc Benioff's book "Behind the Cloud." Here, Marc dips into The Sales Playbook and offers us a look at telesales effectiveness. In this war against the software industry model, our marketing team was our Air Force,... Read More

Featured, Sales

Oct 01, 2013 By Marc Benioff

Marc Benioff: How to Pursue Innovation

For all of you entrepreneurs out there, here is an excerpt from CEO Marc Benioff's book "Behind the Cloud." Here, Marc encourages anyone with a great idea to pursue it immediately, before the market catches up to it. In August 2013, salesforce.com was ranked by Forbes Magazine... Read More

Cloud, Featured, Sales

Sep 05, 2013 By Marc Benioff

Marc Benioff: Win Customers by Treating Them Like Partners

For all of you sales leaders out there, here is an excerpt from CEO Marc Benioff's book "Behind the Cloud." This time, Marc delves into The Sales Playbook and offers us a look at winning over your first customers by treating them like partners. Thanks to our developers’... Read More

Cloud, Featured, Sales, Small Business

Aug 05, 2013 By Marc Benioff

Marc Benioff: Make Every Employee a Key Player on the Marketing Team

For all of you entrepreneurs out there, here is CEO Marc Benioff's account of how he got all employees to understand the salesforce.com marketing message and used guerilla marketing to make a real impact. This is an excerpt from Marc Benioff's book "Behind the... Read More

Featured, Marketing, Small Business

Jul 17, 2013 By Marc Benioff

Marc Benioff: A Brand is Not Just a Logo - It's Your Most Important Asset

For all of you entrepreneurs out there, here is CEO Marc Benioff's account of the salesforce.com branding exercise that led them to grow from start-up to the company we are now. This is an excerpt from Marc Benioff's book "Behind the Cloud." When starting any... Read More

Featured, Marketing, Small Business

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

Marc Benioff

Company Alignment: The Salesforce Secret to Success

A Letter to Our Customers

Our Latest Efforts to Help Those Affected

Marc Benioff: Thank You for Fifteen Awesome Years!

Marc Benioff: Why Telesales Works

Marc Benioff: How to Pursue Innovation

Marc Benioff: Win Customers by Treating Them Like Partners

Marc Benioff: Make Every Employee a Key Player on the Marketing Team

Marc Benioff: A Brand is Not Just a Logo - It's Your Most Important Asset

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Digital Transformation in Times of Change

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Learn With Trailhead

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Americas

Europe, Middle East, and Africa

Asia Pacific

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Related Blog Posts

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

Americas

Europe, Middle East, and Africa

Asia Pacific