There are a number of misconceptions surrounding the concept of marketing automation, but one of the most prevalent is this: that marketing automation is a complex tool that a smaller marketing team would struggle to set up and maintain.
In reality, marketing automation provides a number of...
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At this point, you’ve probably read more “new year, new you” posts than you can count. And while I hate to throw another one at you, there really is no better time to reevaluate your existing marketing strategies than at the start of a new fiscal year. Whether or not you participate in yearly or...
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How’s your digital brand? When people think of your startup or small business, do they think of your products and services on a surface level—or do they think of your holistic, recognizable, and personable brand?
Creating a brand is hard work. It involves strategy, planning, and multimedia...
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Acquiring customers is nice. Keeping customers is how you stay in business.
For small business owners, the ideal state is to create a customer base that creates new customers. Not only will loyal customers keep coming back themselves, they’ll also become a linchpin of your marketing...
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As I've written before, social media can be a great place to generate new leads. Your organic social reach, though, typically will reach people who have already heard of your brand and products. Social ads can be a perfect solution to augment your social strategy and bring in...
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Winback, re-engagement. In many conversations, these terms start to sound like the old “po-TAY-to, po-TAH-to” argument. Definitions and uses can vary, but at their essences, these two types of campaigns do differ.
Re-Engagement is, most often, a tactic used to improve email deliverability. When...
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If there are two things always on a salesperson’s mind, it’s closing more deals and closing them faster. Sales reps are always looking to be more effective and get to “yes” faster.
Here are some quick tips to help accelerate your sales cycle and close deals faster.
1. Nurture your leads....
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According to comScore, 176 million people in the U.S. owned a smartphone as of November 2014. That’s over 50% of the entire U.S. population that carries a supercomputer in their pocket. Sales, customer service, marketing, and every other part of your business is being revolutionized by...
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Salesforce Marketing Cloud's 2015 State of Marketing report includes hundreds of marketing data points to inform and guide your strategy in 2015.
For those of us who prefer visual learning, we've created these animated gifs to help you remember some of the most important stats.
Take...
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