With every interaction—whether it’s a click, download, view or purchase—customers provide brands with the opportunity to understand their wants, needs and lifestyles. The ability to detect and respond to these types of customer behaviors is key to providing seamless customer experiences across the...
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The automotive industry is one of many industries that have embraced advertising on Facebook, Twitter, and LinkedIn to reach customers in the places and on the devices where they spend their time. Auto advertisers see the value these ads offer car buyers and therefore continue to increase ad...
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Anyone who’s ever started a blog eventually hits a slump.
If you’ve been there you’ll know what I mean. Suddenly the steady flow of ideas that drove your content production grinds to a halt. Every word has to be dragged out of your brain. And nothing you write seems up to scratch.
So you stop for a...
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Every CMO is concerned with how to deliver a premium customer experience with every interaction. They admire marquee brands like Amazon, Uber and Starbucks who are winning because of their attention to the individual. They recognize that the competition for engagement across the customer lifecycle...
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Every company has customers with questions, and every customer has a million places they can go to get answers.
Because content marketing seeks to provide customers with the valuable content they need (instead of what companies think they want), that means content marketing is truly an approach...
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Imagine you’re meeting with your CMO, and she mentions that she’s been hearing a lot of buzz about ‘Predictive Intelligence.’ She confesses that she doesn’t fully understand the term, and asks if you would explain what it is and how your brand would benefit from using it.
How would you respond? If...
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Earlier this Summer, we put out a call for submissions to the first annual Marketing Cloud Surfboard Awards. Today, we’re excited to recognize 12 of our top customers for their digital marketing success and innovations.
Why the Surfboard?
Salesforce CEO Marc Benioff and the entire Salesforce...
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This week we’re bringing you data in on-target ad rates with premium and programmatic ad placements. In addition, we’ll look at new growth in native ads within the Twitter MoPub marketplace. Finally, the percentage of Instagram users who visit the site daily increases from a last year.
According to...
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This week, we’re sharing three very different views into the advertising is being transformed, by mobile ad blocking software, the explosion of political ads in the United States, and marketers desire to use their own customer data more effectively.
Today, the adoption of ad blocking software in...
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