This week we want to share with you the latest trends in digital video, and how video advertising is essential to any marketing strategy. In addition, the time spent in particular in apps has continued to increase, consuming almost all user attention on mobile devices. Finally, visual content has...
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Welcome to the world of business blogging, where competition is hot, rules are plenty, and content is currency. As a marketer myself, ROI is what helps drive our business and blogging can be a solution that helps drive revenue, but how to turn your blog into an inbound marketing machine? For my...
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When was the last time you were actually surprised by the contents of an email? Have you recently felt joy in your inbox?
These seem like silly questions, but they matter. According to ReturnPath, the average email subscriber receives 416 commercial emails per month. In addition, email engagement...
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At Salesforce, one of the biggest questions that we get from our customers who promote mobile app installs, especially customers at gaming companies, is how their costs to install an app compares to that of their peers.
In our most recent advertising benchmark report, we published data on how...
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In the age of blogs, it’s relatively simple to find guidance on how to do something right. Whether it’s a personal goal like saving for retirement—or a professional objective such as career advancement—advice is just a click away.
But where does this leave those who prefer to settle for less? You...
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At Salesforce, we’re always excited to measure the performance of new ways to target consumers with ads across the platforms which we support - Facebook, Twitter, LinkedIn, and Instagram.
Facebook Lookalike Audiences enable advertisers to target Facebook ads by building groups of Facebook users who...
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The Marketing Cloudcast is a new marketing and business podcast from Salesforce. The first three episodes of the Marketing Cloudcast are available now on iTunes!
What It’s All About
Every podcast episode features an interview with a marketing leader on real-world marketing challenges and...
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This is the second post in our four-part Data Strong Organization infographic series. Be sure to check out our Sales infographic.
The role of a marketing is evolving. The rise of digital has connected us like never before, and marketers need to keep pace with the demands of knowledgeable, social...
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As you put together your media buying plans, you actively consider your audience, the timing of your campaigns, and the content that will work the best. This week we have insights on why you should use personalization, network data, and custom audiences to power your advertising, with examples for...
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![Are You a Data-Strong Marketer? [INFOGRAPHIC]](http://www.salesforce.com/content/dam/blogs/us/August2015/DataStrongTeam.png)
